Along with Germany’s oldest unbiased picture company, artistic store Jung von Matt NECKAR is launching a global marketing campaign to guard the ocean known as CLEAR THE RIGHTS, CLEAR THE OCEAN. In it, the company makes use of probably the most typical parts within the buy and licensing of inventory photos to convey a transparent message and to introduce a easy, but unseen mechanic that actively helps. Ocean photos within the database are actually tagged with a ‘plasticmark’ as an alternative of the standard watermark. This makes the air pollution of the ocean with plastic and microplastic seen, and it turns the licensees into environmentalists. As a result of everybody who clears the rights of an ocean picture donates 33 % of the licence payment on to worldwide tasks that clear plastic waste out of the ocean for actual.