Tech shares could have taken a pounding because the world comes out of the pandemic however new figures from WARC present that Alphabet (Google), Meta (Fb and Instagram) and, more and more, Amazon, are tightening their maintain on the worldwide advert market.

The massive three now account for nearly half (46.1%) of all promoting spend, in response to WARC’s evaluation of firm studies. That is up considerably from 2019 pre-pandemic ranges the place they snaffled round a 3rd (33.8%) of all advert spend.

Alphabet tops the record, accounting for greater than 1 / 4 (27.2%) of advert spend, up from one-fifth in 2019. Meta has risen to 14.9% whereas Amazon has doubled its share to 4.0%.

The three corporations have additionally managed to develop their share of internet marketing, regardless of their dominant measurement. Altogether, Alphabet, Meta and Amazon accounted for 71.2% of all on-line advert spend in 2021, up from 67.8% in 2019.