André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Leader Speaker Index — André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Chief Speaker Index

The AI evaluation seemed into ten Nordic firm leaders’ talking abilities, assessing six elements to measure the speaker’s impactfulness. The leaders analyzed characterize probably the most beneficial manufacturers from the Nordics. LEGO Group CEO Niels B. Christiansen tops the listing, adopted by H&M CEO Helena Helmersson, and Telia CEO Allison Kirkby. Finnish large Nokia locations tenth.

HELSINKI, Finland (September twenty first, 2023) The primary ever Nordic Chief Speaker Index has been printed, rating ten leaders of Nordic firms primarily based on the impactfulness of their talking abilities. The evaluation was carried out utilizing MySpeaker Rhetorich, a brand new AI-powered platform developed for assessing talking affect. The AI generates a rating primarily based on the six drivers of impactful talking: credibility, likability, authenticity, presence, persuasion, and storytelling. The drivers are primarily based on deep studying algorithms.

Out of the ten leaders, the Danish LEGO Group’s CEO Niels B. Christiansen comes out on high, scoring the very best in 4 out of six drivers: credibility, likeability, persuasiveness, and authenticity.

“It’s attention-grabbing to expertise that toy manufacturers like LEGO and Barbie are boosting their model worth via distinctive advertising communications and reaching a stronger place within the minds of their audiences,” says internationally awarded branding and advertising skilled Eka Ruola from Nitro Group.

“As one of many smallest firms by market cap within the high ten Nordic manufacturers, Christiansen has clearly contributed to LEGO’s model worth together with his efficient verbal communication means. His mixture of talking abilities is uncommon with high scores in 4 of the drivers of impactful talking. If a pacesetter is perceived as each credible and likable, his effectiveness within the CEO function receives a considerable increase,” says André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich.

Christiansen is adopted by H&M’s CEO Helena Helmersson whose storytelling abilities are the very best on the listing. Of all of the drivers of impactful speech, storytelling is an important one for companies which are brand-driven.

“The power to supply so-called ‘company communicate’ within the type of anecdotes, instances or different compelling narratives is vital in driving curiosity and engagement of all stakeholders,” factors out Maria Krajewska-Olkkonen, COO of MySpeaker Rhetorich.

The third most impactful speaker is Allison Kirkby, the British CEO of Swedish teleoperator firm Telia. Her presence was one of the best out of the leaders analyzed, with the wonderful eye contact and facial expressions.

“I’m additionally joyful to see feminine leaders in second and third place. Presence can also be a key ingredient for capturing the curiosity of shoppers, reporters and buyers,” says Krajewska-Olkkonen.

Having a extremely impactful speaker in a management place, who is ready to talk imaginative and prescient, mission and the core enterprise of the corporate to totally different audiences, will increase model worth.

“The drivers of impactful talking – which we name the Massive Six – are actually the constructing blocks for uplifting management that will get all stakeholders excited to affix the journey the corporate is on. Finally, it will affect the underside line and the monetary worth of the corporate. For instance, Sara Blakely, the founding father of SPANX and a widely known keynote speaker and highly effective storyteller, bought her majority stake within the firm for greater than a billion {dollars},” says Chaker.

Audio system that aren’t as impactful as the highest three sometimes have decrease scores in storytelling and presence.

“Typically, storytelling is difficult for expertise firms within the Nordics. Everybody within the high ten is a extremely expert speaker, however it’s attention-grabbing to notice how the 2 high positions go to a toy and trend firm whereas the expertise firms are behind them,” feedback Chaker.