In collaboration with the Ladies’s Entrepreneurship Accelerator (WEA), Mary Kay welcomes the Worldwide Telecommunication Union (ITU), a specialised company of the United Nations for info and communication applied sciences, because the organizations companion collectively to supply crucial digital abilities for ladies entrepreneurs all over the world. These efforts are particularly vital in growing international locations, the place solely a small fraction of ladies (19%) use or profit from the web.  

“Digital literacy isn’t a nice-to-have anymore—it’s a necessity,” mentioned Deborah Gibbins, Chief Working Officer of Mary Kay Inc. “It’s essential that girls in growing and least developed international locations are given entry to high-quality, highly-effective digital abilities coaching to allow them to equally compete with entrepreneurs from developed markets. By way of our work with WEA and ITU, we’re going to make it occur.” 

The initiative, named “Bridging the Digital Gender Divide,” will probably be translated into a number of languages and can proceed working in the direction of the WEA’s objective of making an enabling ecosystem for ladies entrepreneurs to thrive, and to advance inclusive and sustainable development. Ladies on this program could have entry to a free, high-quality curriculum that helps them purchase the digital abilities essential to advance within the digital financial system.