With negotiations in full swing following an eventful upfront week, Adweek continues our postmortem sitdowns with the presenting advert gross sales leaders.

NBCUniversal’s Mark Marshall acquired issues began, speaking about all the pieces from the modifications introduced on by Linda Yaccarino’s exit to that Twitter-focused joke from the corporate’s upfront occasion. Now, Marianne Gambelli, Fox Corp.’s president of advert gross sales, advertising and model partnerships, is opening up about Fox’s transfer to New York’s Manhattan Middle and the last-minute modifications to the presentation attributable to the continuing Writers Guild of America strike.

As was the case with most upfront week presenters, the strike had a big impact on Fox, with leisure expertise opting to not cross the picket line. Gambelli defined how the corporate pivoted because of participation from its personal gross sales staff. And although some entrepreneurs questioned why Fox’s venue setup left many attendees standing, in keeping with Gambelli, it was all a part of placing on a stay, immersive present.

This interview has been edited for size and readability.

Adweek: You made it by way of the upfront week occasion. A lot planning goes into these. Wanting again on it, what are you proudest of?

Gambelli: I’m pleased with the way in which we offered the corporate in a unique mild, the way in which we introduced the advertisers into the presentation. We wished to make a distinction in that we weren’t speaking at them. They’re a part of our story. They’re essential to us, and we wished them to grasp that.

That was why they had been standing with us and never sitting in an auditorium model. And I feel that resonated effectively. I used to be proud. We’re very sorry that our leisure expertise clearly didn’t come. However we had an awesome exhibiting from sports activities and information, so we felt comfy about that. We put Tubi up entrance to showcase the significance of it to our portfolio.

We did have Gordon [Ramsay] there, which was terrific. And he really got here out a few occasions. And he’s so essential to our for our firm. So once more, it felt prefer it was a well-rounded presentation, and we confirmed the advertisers why we’re totally different.

Now that the presentation is over, will we see you again subsequent yr in upfront week?