Firms — together with WPP and now IPG in addition to retailers and quick meals giants — are pulling out of Russia (plus the UK bans all exports of luxurious items to the nation and the EU anticipated to observe swimsuit) with numerous impacts on their backside traces. In the event that they need to present true objective, they might additionally step up and assist the Ukrainians the place they’ll, as Irish telco Eir and Elon Musk’s Starlink are doing.

Eir has a group on the bottom handing out free SIM playing cards to refugees arriving on the airport. A press release says: “To our Ukrainian associates arriving in Eire, Welcome,” and presents free calls, texts and information, earlier than ending, “We will probably be there every single day for so long as vital.”

Elon Musk has been countering Russian makes an attempt to close down communications in Ukraine with the supply of terminals to the nation that enable free entry to his communications satellite tv for pc through the Starlink app — now essentially the most downloaded app within the nation.

Musk has even taken on the Russians straight. He challenged Putin to “single fight” through Twitter on Monday and in response, Dmitry Rogozin, director normal of the Russian area company Roscosmos, referred to as Musk a “weakling” and a “little satan” in Russian.