Moments after Mastercard chief advertising and marketing and communications officer Raja Rajamannar completed his discuss on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a brand new product: a bank card for people who find themselves blind or have restricted imaginative and prescient. One of many scorching subjects of dialog on the annual interactive competition for tech, media and music that 12 months was accessible and inclusive product design. All this bought Rajamannar pondering: What would it not take to develop a card that was extra accessible and inclusive, notably for blind folks? How would it not even work?

For Rajamannar, the problem was a private one.