The position of Black-owned media has continued to evolve within the practically 200 years since Freedom’s Journal–the primary Black owned and operated newspaper within the U.S.–went to print. At the moment, the necessity for trusted voices to herald the problems, developments and triumphs of Black America stays clear. After the reckoning of 2020, manufacturers and advertisers acknowledged Black-owned media as an integral lacking piece of their efforts to not solely attain, however to advocate for Black communities.
Nielsen analysis reveals that Black audiences are driving demand for content material the place their id is represented on display. And Black-owned media performs an vital half in offering consultant content material to the various Black neighborhood. However even with a 27% attain amongst Black viewers, traditionally, Black-owned shops haven’t all the time been part of the media plans designed to achieve Black shoppers.
Munson Steed, CEO of Steed Media Group, is considered one of right this moment’s most trusted storytellers within the Black neighborhood. The multimedia conglomerate consists of print, digital, occasions and its multimedia information platform, Rolling Out.
Steed joined Nielsen’s VP of Various Insights and Partnerships, Charlene Well mannered Corley, to debate the affect of diverse-owned media and the way manufacturers and advertisers can profit from working with Black-owned media. Watch the dialog to study:
- Why it’s vital to spend money on Black-owned media as a approach of investing within the well being and wealth of the Black neighborhood (beginning at 1:33)
- How manufacturers can profit from working with Black-owned media and Black-targeted media (beginning at 7:30)
- Leveraging social media and digital platforms to higher interact and serve the Black neighborhood (beginning at 11:58)
Study extra in our Various-Owned Media Viewers Attain and Profiles report.
