Make-up artist Mikayla Nogueira, who’s from rural Massachusetts, is well-known on her channels for her thick Boston-esque accent, which some are calling into query, BuzzFeed Information reported. She has nicely over 14 million followers on TikTok and Instagram.
Nogueira was not too long ago accused of faking her thick accent when a video surfaced of her speaking in a “customer support voice” whereas attending Rhode Island’s Bryant School the place she majored in communications, in accordance with the article.
“I really work right here on the info middle, so I’m positive you’ll be seeing me round,” she stated within the video in what’s described as a “impartial East Coast accent” within the article.
Followers weren’t blissful and hundreds of thousands of them seen the posted and reshared video final month. Some referred to as her “untrustworthy.”
Some stated that it’s pure for individuals to code swap or tone issues all the way down to sound extra skilled, in accordance with the article.
“We have to begin seeing these influencers as entertainers, virtually actresses and actors as a result of at this level with their hundreds of thousands of followers this has turn into their job,” TikToker Rachel Leigh stated within the article.
Different types of controversy surrounding Nogueira additionally embody utilizing filters over her basis critiques and false eyelashes over her mascara critiques.
Why it issues: Discerning what’s actual and faux within the social media panorama is essential. Viewers need authenticity, and that’s what you must search when selecting influencers to share your model message too. Ensure you’re not simply viewers measurement, but in addition the realness and honesty of those spokespeople. Do not forget that authenticity at all times beats out being phony. The physician (and AI) is in
Synthetic intelligence is taking up the world
The physician is in and bringing some backup, too. Synthetic intelligence help is rising in numbers within the healthcare discipline. Whereas some sufferers don’t thoughts AI utilization in varied methods with medical intervention, not everybody’s on board with bots.
Sixty % of People wouldn’t be OK with suppliers leaning on AI expertise regarding their healthcare wants, in accordance with a Pew Analysis Heart Survey.
The survey revealed a combined bag of opinions with AI interference within the healthcare realm. But there are numerous positives as extra AI conversations are rolling out and 38% imagine that AI “would scale back slightly than enhance the variety of errors made by well being care suppliers,” in comparison with 33% who believed it might be worse.
Screenshot courtesy of Pew Analysis Heart
Why it issues: AI is prone to have an effect on each single business. In some circumstances, it is going to be behind the scenes and almost invisible, as with serving to writers define content material or offering purchasing suggestions on an internet site. However in healthcare, it’s life or dying.
Communications may help roll out AI in a number of methods. First, by fielding surveys like this one with our key audiences to know their emotions and issues about AI. We are able to then craft communications designed to deal with these issues – or counsel towards rolling out AI in that approach.
Whereas we would not be programming the robots, we nonetheless have a giant position to play within the AI revolution.
Black girl makes historical past at Vanderbilt
It’s the tail finish of Ladies’s Historical past Month and large issues are taking place .
Dr. Tamia Potter made nice strides not too long ago by changing into the primary Black feminine neurosurgeon resident at Vanderbilt College Medical Heart in Nashville, AfroTech reported.
Screenshot courtesy of Dr. Potter’s Instagram web page
Vanderbilt is working to extend the variety of Black medical doctors like Potter by collaborating with HBCUs to confess Black STEM college students to increased education schemes, Vanderbilt stated.
Why it issues: PR professionals have a significant position to play in DE&I efforts by serving to write or place tales about trailblazers like Potter. By celebrating the achievements of Black ladies – and others from underrepresented teams – they make their success seen and encourage others to observe of their footsteps. Serving to others see themselves in these roles makes a giant distinction in the long term.
Actor Jonathan Majors faces public blowback
“Creed III” actor Jonathan Majors confronted public scrutiny after he was arrested in an alleged home violence dispute together with his girlfriend, NEWS Reporter reported.
The 33-year-old actor was positioned in custody after a 911 name from their Manhattan condo, in accordance with a New York Police Division assertion within the NEWS Reporter article.
“The sufferer knowledgeable police she was assaulted,” the assertion stated. The 30-year-old girl had “minor accidents to her head and neck,” police stated within the article.
Majors has fees of strangulation, assault and harassment, the NYPD famous within the article.
Majors’ legal professional stated within the article that he’s “utterly harmless” and was “provably the sufferer of an altercation with a girl he is aware of.”
Based on the article, in gentle of the allegations, the U.S. Military pulled two not too long ago launched recruiting advertisements which featured Majors, stating it was “deeply involved.”
“Whereas Mr. Majors is harmless till confirmed responsible, prudence dictates that we pull our advertisements till the investigation into these allegations is full,” the assertion from the Military Enterprise Advertising and marketing Workplace stated.
Why it issues: What Majors says — or doesn’t say — subsequent is vital. That is the time to observe his legal professional’s recommendation and be strategic to regulate the narrative. The U.S. Military’s swift motion to tug advertisements till extra information are identified demonstrates a greatest observe, and their assertion makes it clear that whereas the authorized system could have its say, they need to take steps to guard their model now.
Sherri Kolade is a author at Ragan Communications. When she just isn’t together with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Observe her on LinkedIn.
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