After a number of profitable openings in nations throughout Asia, Maison 21G has lastly opened its first boutique within the Center East. Situated in Dubai Hills, the luxurious Parisian perfumery home brings its signature model of scent personalisation, beautiful vary of bespoke merchandise, and personal atelier expertise to these craving a lavish escapade.
Bringing alongside its finest choices to shoppers in Dubai, the boutique’s robust design values rooted in glossy minimalism and Parisian stylish have additionally been included inside its newest opening. The well-known “Carré Galbé (Spherical Sq.)”, the place the Maison conducts its famend perfumery workshops, has additionally been introduced over and shoppers can guide an appointment to study extra about creating their very own signature scent.
The boutique is break up into totally different zones, and guests can study extra in regards to the model as they transfer together with their scent-making journey. At Maison 21G, there are a number of aspects to creating one’s scent. Additionally distinctive to the model is the choice to customize house scents, a premiere within the perfumery business and a fast-growing phase that Maison 21G is worked up to be taking the lead in with its assortment of merchandise.
All the time searching for novel methods to make the client’s journey an epicurean expertise, Maison 21G brings its proprietary “touchless scent bar” to Dubai. Invented as a response to the inconvenience introduced forth by the Covid-19 pandemic, this agile strategy is a protected, trendy and progressive approach for shoppers to be concerned in designing their scent wardrobe from the 35 high fashion essences obtainable.
To assist with smoothening the method of making one’s scent, Maison 21G harnesses the ability of AI. Shoppers can take a survey on-line, and the outcomes from it should reveal their scent character, which can help them in choosing out one of the best scents primarily based on a spread of classes like nationality, pores and skin tone, age and others. Thus, making the expertise a very bespoke one to take pleasure in.
Aside from its mission to launch a fragrance revolution centred round its disruptive and multisensory strategy, Maison 21G additionally takes delight in providing a fully-transparent product journey to its shoppers.
“Sustainability is the brand new luxurious in perfumery. We give attention to what’s contained in the bottle and intention to make the world of fragrance extra clear, clear and educative,” says Johanna Monange, founder and CEO of Maison 21G.
Past simply packaging, the scents used are no less than 90 per cent biodegradable and are made by IFF, which implies famend noses like Dominique Ropion, Anne Flipo, Carlos Benaim and others are all a part of the creation as nicely. All Maison 21G fragrances are ethically sourced, and its journey might be traced from plant to fragrance. Lastly, the model goals to completely utilise recyclable or refillable packaging to realize its objective of manufacturing zero plastic waste.
With such a novel strategy to making a model that doubles down on curating a bespoke, greener, and extra clear perfume-making journey, Maison 21G makes an excellent addition to the colourful group in Dubai Hills.
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