Main OOH media company Talon rebrands to main on world scale and ambitions

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International unbiased Out of Dwelling media company Talon is rebranding with ‘Suppose Outdoors,’ emphasising its elevated world scale as the largest OOH unbiased media company worldwide.

Approaching its tenth 12 months, Talon works with world manufacturers together with Diageo, BBC, and McDonald’s and main media companies Omnicom, Havas, and Stagwell.

As a part of the rebrand, all current Talon manufacturers shall be introduced collectively together with its artistic arm, Grand Visible, and Plexus – the largest unbiased world OOH planning and shopping for community protecting 100 markets internationally – which is able to rebrand to Talon Worldwide.

The rebrand underlines OOH’s transformation from legacy medium to 1 that’s data-driven, artistic, and measurable.

To date this 12 months the corporate has added to its world presence with new places of work in North America, Asia-Pacific and the Center East and secured new funding from Equistone Companions Europe for strategic acquisitions and extra technological innovation.

Chief gross sales and advertising and marketing officer Sarah Parkes says: “Talon has modified lots within the final 9 years, from our humble beginnings as an unbiased challenger model within the UK OOH specialist market to the place we at the moment are – the most important unbiased world OOH company with an ever-increasing worldwide footprint.

“We’ve invested in our individuals, in constructing market main proprietary expertise, and now we’ve additional invested in our model. Re-booting our model look, really feel and tone of voice takes Talon’s distinctive vitality and spirit out into the world, and brings the Talon world household along with one voice.”

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