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Mailmodo: Construct Interactive Emails With AMP To Improve Engagement

Our inboxes are overflowing with horrible emails… so if your enterprise has an in depth subscriber base and actually hopes to take your e mail open and click-through charges (CTR) up a notch, interactivity is essential. One resolution that’s constructing momentum is using Accelerated Cellular Web page expertise in HTML e mail.

AMP for E-mail

The flexibility to make use of AMP expertise to create extra dynamic and interactive e mail content material is a big development in e mail expertise. AMP for e mail will not be the identical as common AMP for web sites, and there are some restrictions on what could be performed in e mail (eg. video and audio are usually not at the moment supported).

AMP assist in e mail will not be extensively obtainable throughout all e mail purchasers, however it’s supported by among the main e mail purchasers similar to Gmail,, and Yahoo! Mail. It’s additionally necessary to notice that even when an e mail consumer helps AMP, it is probably not enabled by default or might require the recipient to take some motion to allow it.

AMP for E-mail works by offering a set of pre-built parts that can be utilized to create interactive and dynamic e mail content material. These parts embody issues like kinds, quizzes, picture carousels, and extra, they usually can be utilized to create participating and interactive emails that present a greater consumer expertise for recipients.

Instance AMP HTML E-mail

Right here’s an instance of an AMP e mail that features a subscription kind. Observe that the script embeds are NOT included when sending this e mail, it’s only for constructing and testing the answer outdoors your e mail advertising platform.

<!DOCTYPE html>
<html ⚡4email>
  <meta charset="utf-8">
  <script async src=""></script>
  <script async custom-element="amp-form" src=""></script>
  <type amp4email>
    .subscribe-form {
      show: none;
  <amp-img src="" alt="Header picture"></amp-img>
  <div amp4email>
    <p>Please allow AMP for E-mail to view this content material.</p>
  <kind methodology="submit"
    <h2>Subscribe to our publication</h2>
      <enter kind="e mail"
        title="e mail"
    <div submit-success>
      <template kind="amp-mustache">
        Success! Thanks for subscribing.
    <div submit-error>
      <template kind="amp-mustache">
        Error: {{message}}
    <enter kind="submit" worth="Subscribe">
  <amp4email fallback="">
    <p>View the non-AMP model of this e mail.</p>

The shape makes use of the amp-form {custom} component to deal with kind submission and validation. When the consumer submits the shape, the shape information is shipped to the URL specified within the action-xhr attribute, which needs to be a server endpoint that handles the shape submission. Within the kind tag, we’ve added the novalidate attribute to disable client-side kind validation, and we’ve used the [] syntax to set the submit-success and submit-error templates dynamically. The submit-success and submit-error sections outline templates which are exhibited to the consumer when the shape submission succeeds or fails, respectively.

Fallback HTML When There’s NO AMP Help

You possibly can present various content material for customers who should not have AMP enabled or who’re utilizing an e mail consumer that doesn’t assist it. To do that, you should utilize the amp4email attribute to specify a fallback URL that factors to a non-AMP model of the e-mail. Within the instance above, you may see each a mode tag that may cover the AMP HTML if it’s not supported in addition to a fallback URL the place HTML content material could be retrieved and displayed.

Mailmodo: Code-Free AMP E-mail Advertising and Automation

Mailmodo is designed that can assist you leverage the facility of AMP Emails for creating a greater consumer expertise with a simplified e mail advertising setup in an effort to enhance engagement and conversion charges… some instantly out of the inbox!

Mailmodo Options Embrace:

  • Straightforward & Coding Free AMP Emails – drag & drop AMP blocks in a WYSIWYG editor to design emails. You possibly can personalize the content material for every consumer and even add your individual HTML file or different code snippets.
  • E-mail Automation – Automate drip sequences primarily based on consumer conduct and market information to ship emails. Visible journey builder that can assist you design consumer journey maps with drag and drop. Analyze consumer conduct and optimize drip sequences and journey maps.
  • Excessive Deliverability – Ship bulk emails with Mailmodo’s SMTP or add your individual supply service. Integrations with AWS SES, Sendgrid, or Pepipost. You can too get managed and devoted IPs.
  • Auto set off transactional emails – Set off emails mechanically by consumer motion like signup, buy, or cart abandonment. You possibly can section customers primarily based on opens, clicks, and submissions. Mailmodo lets you handle and replace all your transitional emails instantly on their platform.
  • All stories on a single dashboard – visualize opens, clicks, unsubscribes, submissions, and topic line A/B testing, with the flexibility to export all of your information in CSV format.

Productized integrations with exterior e-commerce, buyer relationship administration (CRM), and different platforms can be found as effectively… together with Shopify, Salesforce, MoEngage, Netcore, CleverTap, Pipedrive, WebEngage, and extra.

Signal Up For Mailmodo For Free!

Disclosure: Martech Zone is an affiliate of Mailmodo and we’re utilizing affiliate hyperlinks all through this text.


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