Magnolia Bakery has had such a presence in widespread tradition over the previous couple of many years that it has impressed precise journeys to the Massive Apple only for a style of its famed treats. In the event you’re the type of particular person to hop on a aircraft in pursuit of banana pudding, then the model’s latest partnership is perhaps simply the factor to assist get you shifting.
“Followers from all over the world go to our shops throughout the US, and we all know firsthand the complications that may generally include journey,” Sara Gramlin, Magnolia’s vp of public relations, informed Adweek. “Along with our associates at Monos, we needed to see if we might make touring a bit sweeter.”
Extra particularly, Magnolia Bakery has teamed up with the Canadian journey and baggage model for a restricted version core baggage assortment. That includes a full vary of journey baggage, the gathering comes within the Magnolia model’s acquainted dessert hues, buttercup yellow and pastel purple.
“Magnolia Bakery’s product and wealthy coloration palette have been the inspiration for the gathering, significantly our fan-favorite banana pudding and the gorgeous lavender buttercream that decorates our cupcakes and truffles,” mentioned Gramlin. “The thoughtfully designed assortment takes one of the best of each manufacturers to create top-of-the-line journey gear that stands out in any crowd.”
The partnership launched a 30-second spot of the gathering in movement, showcasing the large availability of items in addition to how the merchandise visually stack up in opposition to the confections that impressed them.
Sugar, flight and all the things proper
By way of a widened availability of its baked items and sudden partnerships just like the one with Mono, Magnolia Bakery is constant to increase past the confines of its a number of, high-traffic New York areas. Final November, the model launched its first nationwide TV spot, which highlighted its supply possibility.
Final June, the bakery additionally partnered with Casely for a limited-edition iPhone case, which adopted a confetti-like design to match the model’s mild and colourful ethos. Very like the team-up with Monos, the Casely partnership solely solidified the visible id of its baked items, increasing the model recognition past its massive metropolis roots.