The large advert holding group inventive businesses are nonetheless struggling to carry their heads above water. M&C Saatchi (admittedly not one of many biggies) not too long ago admitted that its margin on inventive was 8% in opposition to 22% on another actions.

Would possibly brief movies for YouTube and elsewhere be one reply? BBDO CCO David Lubars is retiring after a distinguished profession. One of many highlights was his earlier reign at Fallon when he helped launch BMW’s ‘The Rent’ sequence of brief movies that includes, inter alia, Clive Owen and Madonna.

These by no means took off as a style however, then once more, they’ve by no means fairly gone away.

BETC Paris is fairly well-equipped to enter the lists, particularly for longstanding shopper Canal+. Right here it’s riffing on the best way the celebs of motion movies interrupt proceedings to indicate what good guys they’re, quite than getting on with saving folks (on this case unlucky cabin crew member Hélène.)

In the reason for French cinema and shorter movies, in contrast to the present trend for three-hour bum-crushers like Oppenheimer and no matter Martin Scorsese’s presently making.