MAA Advert of the Week: ‘Belief is Earned’ from BBC Inventive

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Typically promoting offers with essential stuff – versus discovering a goal for Hellmann’s mayonnaise for instance – and the BBC’s dedication to reliable, dependable journalism is essential.

Not simply because the Beeb (as ever) finds itself below fireplace from a cack-handed authorities (as does Channel 4) however as a result of folks want such a dependable information by way of a tough world – one wherein politicians and massive enterprise lie by default.

This new effort from BBC Inventive reveals how exhausting it’s. “Be reluctant to depend on a single supply” is without doubt one of the editorial pointers, rightly. However Watergate, in its early levels anyway, relied on simply such a supply, the extraordinarily non-attributable Deep Throat.

It additionally helps to indicate that each one these characters milling round within the newsroom because the Ten O’Clock Information opens usually are not simply extras or taking part in video video games (we hope so anyway.)