The London Symphony Orchestra is between chief conductors this 12 months. Simon Rattle has stepped apart, and Sir Antonio Pappano will take up the function in 2024.

So as an alternative of specializing in the conductor as in earlier years, Superunion’s new marketing campaign is all about inventive connections, with the strings in movie representing the musicians.

Fiona Dinsdale, head of selling, London Symphony Orchestra, stated: “We needed this 12 months’s marketing campaign to anticipate and mirror the upcoming season. The movie really captures the sense of inventive collaboration that underpins the magic of the LSO’s music-making.”

Stuart Radford, ECD, Superunion, stated: “This 12 months we’re excited to concentrate on the outstanding chemistry that happens throughout reside efficiency. We have now created a marketing campaign that displays how the particular relationship between conductor and orchestra grows by the method of performing the music”.

MAA inventive scale: 6