Essentially the most placing picture from the World Cup thus far – which began yesterday with moderately a whimper – is that this of Leo Messi and Cristiano Ronaldo (not normally thought to be the very best friends) taking part in chess on and for Louis Vuitton. Photographed by the nice Annie Leibovitz.

Photoshopped it appears though they have been each in the identical studio – however who cares?

Disgrace among the advertisements remind us that “Victory is a frame of mind,” a kind of fatuous statements beloved of advertisers. These’s a bit extra to it than that, particularly with these two.

However good to see nice images taking centre stage.