Louis Vuitton has recruited the president of Amsterdam promoting company Wieden + Kennedy as its new government vp of picture and communications.
Blake Harrop begins at Vuitton in Paris on Could 2, joins the administration committee and reviews to Pietro Beccari, chairman and chief government officer of Louis Vuitton, based on an inside announcement seen by WWD.
Harrop succeeds Stefano Cantino, who’s exiting Vuitton after six years to turn into deputy CEO at Gucci, as reported.
Harrop takes up an expansive, high-profile function on the world’s greatest luxurious style and leather-based items model, famend for its extravagant style exhibits, roving exhibitions, daring retail initiatives — and mighty media budgets.
The Brit, who has lived everywhere in the world, brings vital expertise working with a bunch of well-known client manufacturers headlined by Samsung, Nike and Allianz, together with the likes of Hennessy, Evian, Visa, Google and Montblanc.
“Blake has intensive communications and advertising and marketing experience, with over 20 years of worldwide expertise, over half of which he acquired on the promoting company Wieden + Kennedy,” Beccari stated within the inside memo.
“President of the company since 2022, Blake beforehand headed the company’s workplaces in Shanghai, Tokyo and Amsterdam. He deepened his information of the luxurious sector whereas working with a number of main trade leaders,” Beccari wrote. “Previous to that, Blake was world head of digital advertising and marketing at Samsung in South Korea, rolling out the corporate’s first social media campaigns. At Louis Vuitton, Blake might be chargeable for managing each our picture and communications technique, supported by his groups.”
Underneath his watch, Wieden + Kennedy achieved B Corp standing, a gold commonplace for social and environmental efficiency, transparency and accountability. He additionally gained a popularity for working effectively with inventive folks. Throughout his tenure on the multinational company, he was answerable for Nike throughout Japan, Korea, the Center East and Europe.
In accordance with his LinkedIn profile, Harrop has additionally labored at Digitas North America and IBM Enterprise Consulting Companies.
He holds an MBA from elite French college INSEAD and studied government training at Harvard Enterprise College.
Harrop is an completed athlete, and was 4 occasions British Judo Council Nationwide Champion, in 1993, 1995, 1997 and 1999.
He shares a sporty background with Beccari, an expert soccer participant earlier than he began his profession in worldwide advertising and marketing at client merchandise big Reckitt Benckiser, happening to work at Parmalat and Henkel earlier than becoming a member of LVMH Moët Hennessy Louis Vuitton in 2006.
In a 2022 interview when he was on the helm of Dior Couture, Beccari shared an vital lesson realized on the pitch: “You understand, if you happen to win a championship, it’s a must to neglect about it and focus on the following championship.”
