UK Nationwide Lottery winner Allwyn is already touring London’s bigger companies based on studies. Allwyn, aka Czech operator Sazka, takes over the lottery from long-term holder Camelot in 2024. Camelot’s account is with adam&eveDDB.

To a big diploma such large lotteries are largely promoting companies. The UK Nationwide Lottery now operates in a much more crowded market than within the early days of Camelot, with profitable entrants like The Folks’s Postcode Lottery. All promise giant sums to charities and Allwyn says it can ship way over Camelot has. Camelot is a extremely worthwhile enterprise in its personal proper.

Whichever company wins, it will possibly stay up for a £60m price range no less than. All of the holding firms shall be forming bespoke groups to pitch.