L’Oréal Groupe Is to Sponsor French Challenger for the America’s Cup – WWD

By News Author

L’Oréal Groupe Is to Sponsor French Challenger for the America’s Cup – WWD

News Author

PARIS – L’Oréal Groupe and Orient Specific have turn into joint sponsors of the French Challenger for the 37th America’s Cup crusing competitors that takes place in Barcelona, Spain, subsequent yr.

The magnificence big is a sponsor of the French Youth and Ladies’s America Cup groups.

Nicolas Hieronimus, chief govt officer of L’Oréal, in a press release referred to as it a “historic second which sees feminine athletes competing in their very own Ladies’s America’s Cup for the primary time, bringing recent power and willpower to the game.

“Happy with our French heritage, we’re delighted to companion with Orient Specific in help of the whole French group competing within the America’s Cup, reinforcing our shared values of variety, innovation and teamwork combining seamlessly within the pursuit of excellence,” he continued.

“As an avid sailor, I’m keen about L’Oréal Groupe’s sponsorship of the French America’s Cup group. In doing so, we share a love for maritime sports activities with new audiences and place the magnificence of the ocean into sharper focus,” stated Christophe Babule, chief monetary officer of L’Oréal. “The America’s Cup is as a lot a prestigious crusing contest as it’s a highly effective reminder of our duty to guard the planet and our oceans, and the necessity to protect its magnificence for future generations.”

“Like Orient Specific, L’Oréal is an iconic French model that embodies our nation’s experience and excellence all over the world. Our three groups – Challenger, Youth and Ladies – share this ambition,” stated Stephan Kandler, CEO of Orient Specific Racing Workforce.

The debut Ladies’s America’s Cup and relaunched Youth America’s Cup are scheduled for September and October 2024. The Challenger will happen in October 2024, as properly.

The Youth and Ladies’s America’s Cup groups will likely be referred to as Orient Specific-L’Oréal Racing Workforce. Each are to compete within the AC40 crusing yacht, whereas the Challenger will race the AC75.

The America’s Cup has been working since 1851. The 36th America’s Cup, in 2021, garnered an viewers of 941 million folks.