Loewe Reveals New Botanical Rainbow Marketing campaign With Greta Lee – WWD

By News Author

Loewe Reveals New Botanical Rainbow Marketing campaign With Greta Lee – WWD

News Author

Greta Lee, greatest recognized for her roles on “The Morning Present” and “Russian Doll,” joined fellow thespians Úrsula Corberó and Stéphane Bak for a brand new Loewe Perfumes marketing campaign, titled “Botanical Rainbow.”

The marketing campaign marks the discharge of Loewe’s new fragrance, Aire Anthesis, a unisex perfume from the namesake Botanical Rainbow assortment, which is the primary in a brand new era of scents that includes a signature Loewe Accord, which is predicated on the Spanish rockrose.

Loewe, Botanical Rainbow

Stéphane Bak and Úrsula Corberó for Loewe Botanical Rainbow

courtesy photograph

Celebrating nature, the marketing campaign imagery is predicated on screentest photographs that commemorate the varied ranges of expertise solid.

Key scents from the Loewe Botanical Rainbow assortment seem in dialogue with the marketing campaign’s faces: Loewe 001 is photographed with Bak and Corberó in a nod to the road’s sensuous character, designed to be shared by companions. The brand new unisex Loewe Aire Anthesis is featured with Greta Lee performing a collection of ethereal poses. The masculine Loewe Esencia EDP and female Loewe Solo Ella EDP are paired with Bak and Corberó, respectively, who each play on exaggeration in gesture and stance.

Greta Lee for Loewe Botanical Rainbow

courtesy photograph

Along with the Botanical Rainbow fragrances, the marketing campaign highlights the redesign and relaunch of the Madrid-inspired luxurious assortment “Un Paseo por Madrid,” which contains a distinctive marble cap, as captured within the marketing campaign alongside Greta Lee.

Stéphane Bak for Loewe Botanical Rainbow

courtesy photograph

The marketing campaign was shot by photographer and longtime Loewe collaborator Tyler Mitchell and the accompanying movie was directed by Albert Moya. Components within the marketing campaign imagery and movies embody entwined flowers, leaves and different botanical parts organized within the model of Japanese ikebana.

Loewe can also be gearing up for its Paris Trend Week runway present, which is scheduled for Sept. 29.