adam&eveDDB has launched a brand new built-in marketing campaign for Lloyds Financial institution, with the model’s iconic black horse demonstrating Lloyds Financial institution’s continued dedication to be by the facet of shoppers.

On the coronary heart of the marketing campaign is a 60” TV advert that reveals horses working by way of acquainted areas, shifting with majesty and energy whereas on a regular basis life unfolds. The impression of the herd of horses is balanced with a remaining second of intimacy between one horse and a younger lady.

The motion is about to an epic, stirring soundtrack, powered by a drumbeat to match the horses’ arrival – an authentic orchestral model of Rag ‘N’ Bone man’s “Big”, recorded with London Symphony Orchestra.