Abstract
This App of the Week highlighted E-mail on Acid—a complete e-mail testing and optimization platform designed to assist e-mail entrepreneurs be certain that their e-mail campaigns render correctly throughout numerous e-mail purchasers, gadgets, and browsers.
By Lisa Heay, Director of Enterprise Operations at Heinz Advertising
In case you’ve adopted together with me in any respect this yr, you’ll know I’ve been on a journey to optimize and refine our e-mail deliverability. We talked about how your viewers, the content material, and the expertise behind all of it come collectively to find out in case your emails will likely be learn.
We additionally talked about some instruments that may assist – Mail-Tester and MX Toolbox and Google Postmaster.
Right here’s one other essential software we use to make sure our emails look their greatest – E-mail on Acid.
When you have been on this position for a few years like I’ve, it’s possible you’ll keep in mind a time (what appears like 100 years in the past) when to check the emails you despatched, you needed to actually ship them to your self and your many alternative e-mail addresses. I’d ship it to my Gmail handle, my Hotmail, my Outlook. I’ve even despatched to associates who I knew had Apple merchandise, with questions like “Does this e-mail look good?” “Does the formatting look okay?” “Is all the pieces lined up the place it must be?”
Evidently, a software like this might have saved the early-career model of myself a number of time, and it’s one thing that each Advertising Operations skilled ought to have of their arsenal now.
What’s it?
E-mail on Acid is a complete e-mail testing and optimization platform designed to assist e-mail entrepreneurs be certain that their e-mail campaigns render correctly throughout numerous e-mail purchasers, gadgets, and browsers. It gives a collection of instruments and providers that help in bettering the deliverability and look of promoting emails.
Key options
Key options of E-mail on Acid embrace:
E-mail Testing Throughout A number of Environments. It permits customers to preview how their emails will seem in 100+ totally different e-mail purchasers (similar to Gmail, Outlook, Apple Mail, and so on.), browsers, and gadgets (desktop, cellular, tablets). This helps in figuring out and fixing any rendering points within the design and structure which will come up.
URL Validation. It checks hyperlinks and pictures inside emails to make sure they’re working accurately and received’t result in damaged or inaccessible content material.
Spam and Deliverability Testing. It checks emails towards numerous spam filters and gives suggestions on potential deliverability points. This ensures emails usually tend to attain the recipient’s inbox and never be flagged as spam.
E-mail Analytics. This lets you higher perceive how readers are participating along with your emails. It gives analytics past opens and clicks you sometimes get in your e-mail advertising platform. Here’s a preview of their reporting capabilities.
Accessibility Testing. The platform helps in evaluating the accessibility of emails for people with disabilities. It identifies any potential accessibility points and gives suggestions for enchancment—issues like shade distinction ratio, hyperlink underlining, and so on.
How do you employ it?
E-mail on Acid is easy to make use of—you’ll be given an e-mail preview handle to incorporate in your e-mail take a look at sends. Merely ship to that handle, and in seconds your e-mail will load into the E-mail on Acid platform and be able to evaluate.
You should utilize the e-mail previewer by itself, or make the most of the marketing campaign precheck. Marketing campaign Precheck is an automatic pre-deployment guidelines that offers you the instruments wanted to streamline and optimize your emails. It first walks you thru the “first impressions”: your sender identify, topic line and preheader textual content. It then walks via your e-mail’s accessibility, the inbox previews, and eventually a abstract of your precheck.
Plans, pricing, and assets
E-mail on Acid gives just a few service ranges to select from, starting from $76 per thirty days on up relying in your group’s measurement and wishes. We use the fundamentals, and it’s nonetheless an enormous worth and has saved us on a number of events.
In addition they have an expansive useful resource part for all of your questions – with movies diving into their numerous merchandise and options. In addition they have an ideal weblog web site, crammed with tons of articles associated to e-mail advertising greatest practices and how-to’s.
We love this software – it’s an integral a part of our e-mail advertising course of. Test it out as we speak!
