Whenever you consider automotive gross sales, and the place you would possibly go searching for information on the most recent automotive offers, LinkedIn in all probability shouldn’t be the primary platform that springs to thoughts.
However in line with a new examine by Nielsen, commissioned by LinkedIn, automotive manufacturers on the platform are seeing good success, with auto manufacturers more likely to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.
Based mostly on evaluation of two years of LinkedIn advert knowledge, throughout a spread of auto manufacturers, Nielsen discovered that
- LinkedIn is 3X more practical at driving auto greenback gross sales than linear TV and different main social platforms, and 2X more practical at doing so in comparison with on-line video
- LinkedIn is 2X instances more practical at driving model consciousness than conventional TV, show, and different main social platforms
- LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels
It appears a bit bizarre, however then once more, auto consumers usually tend to be professionals, and people extra lively on LinkedIn are in all probability extra more likely to be involved about exterior perceptions, and constructing their presence.
Your automotive arguably performs an element on this, which may make it a priceless consideration for auto manufacturers.