In as we speak’s episode of Let’s Speak About Model, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. Whereas social media is more and more topping search outcomes and taking part in dwelling base for firms and creators, it alone can’t be a model’s sole web technique. As social media websites (and their customers) come and go, having an owned piece of the web that you may name your individual is extra essential than ever.

Crestodina shares methods for making web sites work tougher by making audiences work much less to determine who you might be, why they need to care and what they need to do subsequent.

Try the most recent episode under and remember to atone for season one in all Let’s Speak About Model, now out there on all platforms. Pay attention and subscribe on Apple Podcasts or discover it on Spotify.