My methodology

Disclaimer that this isn’t a regulated scientific examine, that is merely me taking a look at numbers out there to me.

To be exact, I checked out two time frames. Time Body 1 (Vacation season) was probably the most intense four-day interval attainable, Black Friday to Cyber Monday. Time Body 2 (Management Group) was a daily Friday to Monday weekend in January.

I took the general quantity of mail despatched, in addition to the recorded bounces, suggestions loops, and unsubscribe requests.

For additional readability:

Quantity: The full quantity of all mails despatched decided by our mail server logfiles, both being efficiently delivered or having bounced.

Bounces: All mail being rejected by the receiving mail servers, both quickly or completely.

Suggestions Loops: A Suggestions Loop (FBL) is a mechanism the place a Mailbox Supplier could resolve to despatched a notification to the sender when the recipient hits the “that is spam” button. Not each receiver does ship an FBL, out of the large suppliers it’s Microsoft and Yahoo!. Dotdigital robotically processes these FBLs and suppresses them for the account the mail originated from.

Unsubscribe requests: all profitable requests our very personal unsubscribe pages registered, together with the usual unsubscribe web page in addition to those created by “Pages and Kinds”. Additionally included are requests through the “list-unsubscribe” header if the mailbox supplier in query is utilizing the HTML model of it.