Auge Design was tasked with creating a brand new and interesting visible id for Leibniz, the notorious biscuit model. Auge takes the biscuit into a brand new era and reimagines its branding and packaging design in a vibrant and scrumptious approach.

Based in 1889 by Hermann Bahlsen, German household enterprise Bahlsen is considered one of Europe’s most profitable confectionery firms.

Arguably its most well-known model is Leibniz, which is immediately recognisable because of its teeth-shaped design and the ‘Leibniz Butterkeks’ typeface printed on the biscuit.

Auge Design was tasked with bringing the biscuit to a brand new era when it got here to reimagining its branding and packaging design. By utilizing a close-up images fashion appears to boost the biscuit’s texture and makes the person flavours recognisable at first look, exhibiting customers precisely what’s contained in the field.

The unique Leibniz biscuit was the primary supply of inspiration for the brand new branding, and particularly the rounded fashion of the brand.

“We began by working deeply on the brand, cleansing it from ineffective and superfluous components, including a baked impact to every letter, via ink-traps impressed by the shapes of Leibniz biscuits,” says Auge Design inventive accomplice, Davide Mosconi.

A brand new customized typeface, ButterKeks Show, was developed from the brand design so as to have the ability to preserve typographic consistency throughout the varied Leibniz ranges.