Learn how to Create an Instagram Content material Calendar [Examples & Tools]

By News Author

Learn how to Create an Instagram Content material Calendar [Examples & Tools]

News Author

Fast Abstract
  • Creating an Instagram content material calendar includes defining your targets, understanding your viewers, and planning your content material themes, codecs, matters, and posting occasions.
  • Use a spreadsheet or instrument to plan, create, and schedule your Instagram posts and monitor their efficiency with Instagram Insights or a third-party instrument.
  • When planning your IG content material, goal for a mixture of promotional and fascinating content material, and modify your content material calendar based mostly on developments and key efficiency metrics like attain and engagement.
  • Use Instagram content material planning instruments like Later and Sprout Social to schedule your posts prematurely, and save time.

Are you struggling to maintain up along with your Instagram posting schedule? Do you end up scrambling to give you content material concepts on the final minute?

If that’s the case, it’s time to begin utilizing an Instagram content material calendar.

On this submit, I’ll present you:

  • Learn how to create an Instagram content material calendar that may enable you keep organized, plan forward, and persistently submit high-quality content material.
  • Instagram content material calendar examples and templates to encourage yours.
  • Instagram content material calendar planning instruments to make your job simpler.

Whether or not you’re a enterprise proprietor, marketer, Instagram influencer, or simply anybody seeking to develop your IG account, this information is for you. Learn on!

Why Ought to You Create an Instagram Content material Calendar?

Creating an Instagram content material calendar is the easiest way to remain forward of time, plan your posts prematurely, and submit value-adding content material extra typically.

Right here’s how having an Instagram content material calendar may help you:

  1. Keep organized. You may hold monitor of what you’re posting and when. It lets you notice down your entire content material concepts for Instagram, batch-create your content material, and keep away from last-minute multitasking to give you one thing to submit.
  2. Schedule your posts forward of time utilizing social media scheduling instruments (I take advantage of Buffer!). It will enable you submit content material when your viewers is most energetic on the platform with out having to log in each day.
Instagram posts scheduled using Buffer

That is particularly essential in the event you’re managing a number of accounts both on Instagram alone or on a number of social media channels.

  • Preserve a constant posting schedule. Whether or not you resolve to submit as soon as each day or thrice per week, consistency is the important thing to Instagram development. And the easiest way to take action is to plan your posts forward of time.
  1. Take a while off. Whenever you’ve created and scheduled your Instagram content material prematurely, you possibly can chill out throughout your trip.

    No must log into your work accounts late at night time or early morning once you’re in your much-awaited journey to the mountains!

    It’s extra like self-care for social media professionals or entrepreneurs and influencers dealing with their IG accounts firsthand.

  2. Enhance the standard of your content material. Whenever you plan your content material prematurely, you possibly can make investments extra time into content material creation and curation. And consider methods so as to add worth and make it participating and visually interesting.
  3. Create content material for essential holidays. You could have sufficient time to control the particular calendar days and align your content material technique with them.

    You should use Google Calendar to trace holidays.

  1. Save time by utilizing Instagram content material planning and scheduling apps and platforms to plan and bulk schedule your posts. It is going to take a lot much less time than what you’d in any other case put money into creating one submit a day.
  2. Establish alternatives for collaboration. You’ll have sufficient time to succeed in out to manufacturers and influencers who suit your content material theme for the month. You may co-create content material to succeed in and interact one another’s viewers.

Learn how to Create an Instagram Content material Calendar

Now that you just’ve seen how useful an Instagram content material calendar might be, it’s time to start out creating one in your personal account.

With slightly little bit of effort, you possibly can take your Instagram presence to the following stage. Let me present you the best way to plan your posts prematurely and guarantee they’re constant, participating, and aligned along with your total model technique.

Step 1: Conduct Your Instagram Account and Content material Audit

Earlier than you begin planning your Instagram content material calendar, it’s essential to get a transparent image of your account and the content material you’ve posted so far.

Whereas auditing your Instagram profile, take a look at:

  1. How optimized your Instagram profile is, together with your:
    • Instagram deal with – straightforward to recollect
    • Profile image – high-quality headshot
    • Identify – embody key phrase
    • Instagram bio – who you might be, what you do, the way you’ll assist your viewers
    • Hyperlinks – direct customers to essential pages akin to your web site, e-mail, and so on. (IG helps you to add as much as 5 hyperlinks and you should utilize Linktree for extra hyperlinks addition.)
    • Contact choices – e-mail
    • Highlights – easy and arranged
    • Model colours and fonts in your IG content material
  1. Who your target market is
    • Their demographics, pursuits
    • Personas
    • The kind of content material they like and interact with
  2. What are your targets and KPIs for the following six months?
    • Develop followers and attain
    • Or, enhance the engagement price
    • Or, drive visitors to your web site
  3. Your present IG content material posting schedule, together with
    • Posting frequency
    • Posting occasions
    • How they impression engagement and conversions
    • Which days and occasions get the very best engagement

You will get all of this data utilizing Instagram Insights or third-party social media analytics instruments.

  1. Your most profitable posts
    • The posts and Tales with most engagement
    • The kind of content material your viewers loves
    • The hashtags that work properly

You may also use Instagram audit instruments for this function.

Getting a agency understanding of your account provides you with readability about your account’s present positioning. You’ll be in a greater place to strategize for enchancment and development.

Step 2: Decide Your Instagram Advertising and marketing Technique

And not using a clear Instagram advertising and marketing technique in place, it may be troublesome to create content material that resonates along with your target market and drives significant engagement.

You must put collectively a technique in place to have readability about:

  • The aim of your Instagram account
  • A theme or type that may characterize the essence of your model
  • The tone of voice you need to use to speak along with your viewers (ought to align along with your model’s core values)
  • Your viewers and what they need to find out about or store
  • The posting frequency you’ll be capable of sustain with based mostly on the assets you’ve
  • The most effective posting occasions in your account based mostly on previous person exercise
  • The forms of content material you need to submit (instructional, entertaining, and so on.)
  • The IG content material codecs you need to leverage (select a couple of to start out with akin to images, movies, carousels, Tales, and Reels)
  • The individuals who’ll be accountable for posting and fascinating along with your viewers

When you’ve decided the above, will probably be simpler to create content material that’s purposeful, efficient, and aligned along with your total advertising and marketing targets.

Step 3: Outline Your Content material Themes or Pillars

Take into consideration the matters that align along with your model and viewers and create pillars or themes that align with them.

For instance, if you’re a style model, your content material pillars could be:

  • Outfit inspiration
  • Type ideas
  • Behind-the-scenes tales
  • New types launched
  • Promotional reductions in your merchandise
  • Vogue trade information
  • Person-generated content material – influencers and prospects styled in your merchandise

Hold a stability between promotional and informative or entertaining content material to maintain your viewers engaged and never appear salesy.

Step 4: Map Out Your IG Content material Calendar

You’re nearly prepared to start out planning your Instagram content material. You could have quite a lot of concepts however now it’s time to place them collectively in an organized approach.

Guarantee that your content material calendar contains particulars about:

  • Publish date
  • Subject
  • Content material kind – instructional, promotional, and so on.
  • Content material format – picture, video, carousel, Reels, Tales, Dwell
  • Belongings – photos, movies
  • Caption
  • Hashtags
  • Accounts to tag (if any)
  • URL of the printed submit
  • Who’s answerable for every facet

However the place must you put all this data?

You could have a number of choices:

  • Use a spreadsheet through Google Sheets or Excel to create your calendar.
  • Select a social media scheduling instrument to plan and arrange your content material.
  • Use one of many finest Instagram content material calendar planning instruments (added later on this article).
  • Decide one from my record of pre-designed Instagram content material calendar templates (additionally added later on this submit) to get began.

Step 5: Create Your Instagram Content material

Primarily based in your plan, create the precise content material to submit. You can begin with creating 3-4 weeks of content material collectively.

  • Create a temper board in your Instagram feed. You’ll discover a number of temper board concepts on Pinterest.
  • Create high-quality graphics and movies. Use digital camera, lighting, and modifying software program to create polished content material that stands out on Instagram.
  • Write participating and informative captions to go along with them. Take into account together with emojis, hashtags, and CTAs to extend engagement.

As you possibly can see above, including areas in your IG caption could make it extra readable.

  • Analysis hashtags related to the subject of your submit and your area of interest (normally). You should use hashtag turbines for this.

    Use a mixture of related and common hashtags to assist extra folks uncover your content material.

  • Discover user-generated content material (UGC) that could be a good match to include into your content material plan. It is going to add authenticity and variety to your content material.

    You may also run a branded hashtag marketing campaign to encourage customers to share their images or movies utilizing your merchandise.

Step 6: Schedule Your Instagram Content material

When you’ve deliberate and created your content material for the month, use a social media scheduling instrument to schedule your Instagram content material prematurely.

A few of the instruments you should utilize embody:

  • Buffer
  • Hootsuite
  • Sprout Social

Scheduling your content material prematurely will enable you save time and guarantee that you’re posting persistently.

Step 7: Monitor and Measure Your IG Content material Efficiency

Simply creating and scheduling posts isn’t sufficient. You additionally must hold monitor of how properly your posts are performing.

You must monitor metrics like:

  • Attain
  • Follower development
  • Engagement price
  • Likes, feedback, shares, and saves in your posts and Reels
  • Variety of likes, reactions, and replies to your Tales
  • Variety of posts created utilizing your branded hashtag

Analyzing your content material efficiency will enable you make data-driven selections about the best way to optimize your technique for the approaching month or quarter.

5 Greatest Instagram Content material Calendar Templates

In the event you’re discovering it troublesome to start out planning your content material from a clean display, these 5 finest Instagram content material calendar templates may help simplify the method.

With customizable choices, these templates provide a easy and efficient option to plan and arrange your content material. Plus, they’re out there for obtain, serving to you get began instantly!

  1. Manychat has a well-thought-out Instagram content material calendar template. It’s not solely organized however color-coded, making it simpler to plan and evaluation your content material for various IG codecs.

You may enter your concepts to start out with for every content material format after which transfer on to precise content material creation.

  1. Airtable presents a downloadable content material calendar template not only for Instagram however all social networks. You may simply add details about the standing of your submit, caption, picture, video, and the individual answerable for it, in a number of columns.
Airtable social media content calendar template
Obtain the Template
  1. The subsequent Instagram content material calendar template on my record is from HubSpot. It supplies you with an total view of your IG content material for the month. It’s color-coded that can assist you differentiate between totally different content material codecs.

You should use this template for planning content material for different social networks as properly.

  1. This content material calendar template by Hootsuite helps you strategize your content material plan for a number of social networks and allows you to hold a tab in your evergreen content material.

    You may see each month-to-month and weekly views of your content material plan in a single place.

  1. Canva’s Instagram content material calendar template features a calendar view with sections for content material concepts, captions, hashtags, and submit timing. You may customise its design to match your model’s aesthetics.

5 Greatest Instagram Content material Calendar Examples for Your Inspiration

In search of inspiration in your Instagram content material calendar?

Take a look at these 5 examples of well-planned and visually beautiful Instagram content material calendars.

  1. This Instagram content material calendar from Plann has a mixture of promotional posts, reposts of buyer critiques, quotes, instructional posts, and giveaways. It is going to assist make your feed refreshing.

You may choose one promotional product for the season and work your content material round that.

Nevertheless, this calendar is particularly for companies or somebody who has a product to promote.

  1. Keep in mind the color-coded Manychat IG content material calendar template above? I’ve particularly picked this instance that can assist you visualize the best way to use that template in an environment friendly approach.
  1. This weekly Instagram content material calendar by Manychat prioritizes the kind of content material you propose to publish.

    It’s notably efficient once you goal to share varied content material sorts at totally different occasions of the day. For instance, you may schedule a feed submit for midday and Instagram Reels for six pm.

  1. Right here’s a snapshot of some days from VidzMak’s Instagram content material calendar. As you possibly can see, it contains particular person content material playing cards, every with a particular purpose.

    It additionally shows particulars concerning the standing of the content material, the kind of submit, and posting occasions.

You may customise it relying on distinctive Instagram account development targets.

  1. In the event you’re the kind of one that prefers easy options like sticky notes to sophisticated Excel spreadsheets, you might discover this Instagram content material calendar instance notably interesting.

    It supplies an easy option to jot down your concepts for Instagram content material and arrange them.

As soon as you’ve got established this basis, you possibly can simply remodel your concepts into precise posts (picture/video + caption).

You may even embody a particular posting time and date to make sure your content material is printed on the optimum time.

High 3 Instagram Content material Calendar Planning Instruments and Apps

Maintaining with Instagram content material planning might be overwhelming.

Listed here are some Instagram content material calendar planning instruments and apps that may assist streamline your planning course of and increase your productiveness:

1. Later

Later’s visible Instagram feed planner is an ideal deal with for social media fans. You may create and preview posts as they might look in your feed.

The most effective half is which you can rearrange them with a easy drag and drop. It will enable you visualize the ultimate output, even earlier than you schedule your IG content material.

What are the opposite options you get with this IG content material planner?

  • Get month-to-month and weekly views of your Instagram content material plan.
  • Schedule every kind of Instagram posts – together with easy images, movies, carousels, Reels, and Tales.
  • Bulk schedule a number of posts without delay.
  • Plan your IG content material per week or months forward.
  • Get limitless picture and video storage.
  • Generate captions in seconds with Later’s AI Caption Author.
  • Analysis and add hashtags to your posts.
Later's Instagram content planner


  • Starter plan: $18/month | 1 person, 1 social set
  • Development plan: $40/month | 3 customers, 3 social units
  • Superior plan: $80/month | 6 customers, 6 social units
  • A social set is a set of social profiles (1 of every – Instagram, Fb, Twitter, Pinterest, TikTok, and LinkedIn)

2. Hootsuite

Hootsuite is a brilliant social media content material calendar planner that permits you to create, schedule, and publish your content material, all from the identical dashboard.

You should use Hootsuite to carry out a number of duties together with planning your content material:

  • Establish the perfect occasions to submit utilizing your account’s analytics information.
  • Generate captions and submit concepts by getting into a easy immediate into their OwlyWriter AI.
  • Plan and schedule a whole lot of posts forward of time.
  • Take a fast look at your scheduled and printed content material that can assist you determine and fill content material gaps.
  • Get hashtag solutions to extend your content material’s attain.
Hootsuite social content planner


  • Skilled plan: $99/month | 1 person, 10 social accounts
  • Workforce plan: $249/month | 3 customers, 20 social accounts
  • Marketing strategy: $762/month | 5 customers, 35 social accounts
  • Enterprise plan: Customized pricing | Begins at 5 customers, 50 social accounts

3. Sprout Social

Sprout Social helps you propose and schedule your Instagram content material, and even have interaction along with your posts. It helps you to tag merchandise, reply to feedback, monitor hashtags, and generate efficiency experiences.

With Sprout Social, you may make Instagram advertising and marketing a breeze.

  • Get a calendar view of your content material plan.
  • Schedule your Instagram posts, Tales, and Reels immediately from Sprout Social.
  • Publish your content material at optimum occasions based mostly on data-driven insights into your account and content material efficiency.
  • Tag folks and assign duties within the dashboard for fast approvals and content material planning.
  • Observe hashtag campaigns and supply user-generated content material in your model.
  • Handle a number of Instagram profiles from one place.
Sprout Social - Instagram content planning tool


  • Customary plan: $249/month | 5 social profiles
  • Skilled plan: $399/month | Limitless social profiles
  • Superior plan: $499 monthly | Limitless social profiles
  • Enterprise plan: Customized pricing

Take Management of Your Instagram Development with a Content material Calendar

Creating an Instagram content material calendar might look like a frightening activity at first, nevertheless it’s definitely worth the effort.

By taking the time to plan out your content material prematurely, you’ll be capable of:

  • Publish persistently.
  • Have interaction along with your viewers.
  • Discover room for break day.
  • Establish collaboration alternatives.
  • Enhance content material high quality and person engagement.
  • Obtain your advertising and marketing targets.

With the assistance of the information and instruments outlined on this article, you’ll be capable of create an Instagram content material calendar that works for you and your viewers.

Nevertheless, it’s best to conduct common audits of your account and content material to make sure that you’re on monitor and not off course.

With a well-planned Instagram content material calendar, you’ll be capable of take management of your posting schedule and develop your presence.

So why wait? Begin creating your Instagram content material calendar right this moment!