What does the transition from huge to small firm appear to be? How will you efficiently handle with much less finances and useful resource? How will you measure your advertising and marketing actions? Are you able to even measure model?

David Rowlands, Head of Content material at B2B Advertising and marketing, places all these questions and extra to Dan O’Hara, Advertising and marketing Director at DEMICA as they discover his journey there. They deal with creating ‘cease the scroll’ worthy content material, tips on how to tie your arduous work again to income, translating your model goal to your viewers, and far more.

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