The well-known French candy pine drops model within the classic tin is again within the promoting highlight with a brand new model positioning illustrated by a saga of three quick and humorous movies created by Ogilvy Paris.

Nature: stunning but in addition generally merciless.

With these three movies, La Vosgienne needed as an example what nature in actual life might be like, usually idealized, particularly on social networks. The model is addressing a brand new target market, enamored by nature and journey of escapades and new experiences. And, if life in nature is commonly synonymous with escapes and freedom, La Vosgienne reminds us that it might generally be tough and unpredictable. Actually not as candy as a pine sap sweet.

And since one of the best jokes are the shortest, La Vosgienne wanted not more than 10 seconds to make us smile. After its cult campaigns from the 90s that includes Dominique Lavanant or Chantal Lauby, La Vosgienne stays true to its DNA in these three offbeat humor movies.