Kotex, Intimus Present How Stigma Practically Blocked Soccer Historical past

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Conversations round reproductive rights stay on the forefront of many industries and political agendas. Nonetheless, one frequent expertise—menstruation—nonetheless stays closely stigmatized as many nonetheless face discrimination.

In an effort to bolster the significance of preventing gender biases, Kimberly-Clark manufacturers Kotex and Brazil’s Intimus launched a brief movie following the story of the primary Brazilian girl soccer referee, Lea Campos. Leveraging the large consideration centered on the FIFA World Cup, the model goals to attract consideration to the combat ladies needed to endure simply to interrupt into the game—a lot of which was because of their durations.