On this episode of Courageous Commerce, Michal Geller, president of ecommerce and digital at Newell Manufacturers, joins hosts Rachel Tipograph and Sarah Hofstetter to debate retail media and ecommerce attribution.
Geller shares his expertise utilizing retail media as a productive media platform. He explains how manufacturers can make the most of retail media to develop robust relationships with retailers. As soon as manufacturers align with retailers, each side can use retail media collectively to generate revenue.
Geller discusses how manufacturers can use information and analytics to drive worthwhile development. For instance, when a model identifies who a shopper is, they will develop merchandise that may resolve their wants. In the end, the model can goal the buyer with the best gives and product portfolio to entice them to buy and encourage shopper loyalty and obsession.
Lastly, Geller speaks on attribution, and the way even when in-person gross sales may outweigh ecommerce, any model with a digital presence ought to take note of ecommerce. At each digital touchpoint, it’s important to acknowledge that customers are shopping for your product in some ways.
Key Takeaways:
- Retail media is a useful device, particularly for manufacturers when constructing retailer relationships
- Knowledge and analytics will help your model attraction and reply to customers in significant methods
- With ecommerce and digital enablement, customers are studying about merchandise by way of a number of channels
