Luxurious cognac maker Hennessy has entered the realm of trend by way of a collaboration with British designer Kim Jones within the type of a sneaker. The challenge is the approaching collectively of Hennessy X.O’s 150-year heritage and the style designer’s artistic imaginative and prescient. Other than the spirit maker’s first pair of sneakers, it additionally options an X.O Masterpiece decanter and a limited-edition bottle.

The pair of HNY Low sneakers was crafted in LVMH’s shoe manufacturing facility in Italy and Jones was impressed by early basketball sneakers. To attract reference to the X.O’s signature hue, the sneakers additionally took on an identical shade in nubuck leather-based, a cloth that takes on a patina because it ages and a reference to the valuable eaux-de-vie. In response to Jones, he describes the footwear as “a glass of cognac in sneaker type”. On the underside of its rubber sole, an imprint of cognac grape vines and the Hennessy X.O x Kim Jones logos is also seen. Elsewhere, on the sneakers’ heel, Jones’ initials “KJ” and the Hennessey bras armé emblem are discreetly adorned.

The limited-edition, sculptural Hennessy X.O Masterpiece carafe is one other results of the partnership. Utilizing 3D printing expertise and completed by hand, simply 200 have been created. The designer describes the carafe as “like a chunk of personalised couture for a bottle,” displaying how folks and expertise can come collectively to create one thing particular. The Hennessy X.O Restricted Version “ready-to-wear” model of the carafe that Jones created is the third part of the cooperation. The Hennessy X.O bottle is roofed in an aluminium second pores and skin whose design highlights the bottle’s distinctive form whereas recalling a high fashion silhouette. The limited-edition bottle is the final factor of the Hennessy X.O x Kim Jones collaboration, and it actually embodies the fusion of trend and tradition with high quality and legacy.

Jones is the fourth artistic to work with the home of Hennessy after Frank Gehry, Cai Guo-Qiang and Ridley Scott. The designer shares, “I’m fascinated by the wealthy heritage of Hennessy, a family identify behind which artisans have spent a whole lot of years creating this particular cognac.”

“Storytelling is essential for me no matter what I’m designing or who I’m collaborating with — I need my designs to coach and encourage folks by way of the tales they inform.”

CEO Laurent Boillot additional shares that “We’re thrilled to embark on a brand new odyssey, mixing cognac-making and couture with Kim Jones, a artistic grasp of our time.”

“Impressed by the emblematic character of Hennessy X.O, Kim has developed a resolutely modern assortment that’s destined to make an impression on tradition at the moment and sooner or later.”