Entitled Can’t Resist, the brand new advert follows a number of characters as they endure the excruciating interior wrestle of resisting their KFC. From a stand-off during the last wing in a bucket to the frustration of ready for mates to show up, the movie adopts a playful strategy that will get its level throughout within the whole absence of any dialogue.

https://www.youtube.com/watch?v=vy0a9zSTKdk

Based on Sam Coleman, whose course has given the movie a moody ambiance that feels fairly surprising for the model, the advert celebrates “the precise second when resistance caves in and the characters succumb to KFC”.

“Permitting the actor to be caught in that second earlier than they provide in, and letting that construct up, gave the impression to be the place the great things could be,” he provides. “I opted to let the stress construct as a lot as potential and let every character interpret their very own ‘breakdown’ with out reducing.”

The movie’s atmospheric really feel is emphasised by the accompanying observe – a canopy of Screamin’ J Hawkins’ traditional I Put a Spell on You – and the theatrical units, which use neon indicators, pouring rain and temper lighting to nice impact.