Keke “Hold a Bag” Palmer is again—and spreading pure love for Black-owned companies with Google and U.S. Black Chambers in a video which will encourage an equal quantity of dancing and buying.
Enjoying her pure function of advocate, spokesperson, fashionista and all-around entertainer, the multi-hyphenated entrepreneur and former Adweek cowl star seems within the newest Black-Owned Friday marketing campaign, titled “100% Supporting.”
Within the music-video-styled movie, directed by Andre Muir and produced by Google Model Studio, Palmer channels home music legend Crystal Waters by singing a rendition of the latter’s 1994 hit, “100% Pure Love,” with lyrics modified to “100% Black-Owned.”
Upon listening to from her driver that it’s Black Friday, Palmer declares, “It’s Black-Owned Friday, Fred,” prompting her to bounce via a number of companies for espresso, hair and sweetness merchandise, and designer seems from their real-life house owners.
Waters seems in a dance section on the finish of the video, which spotlights 12 Black-owned companies, 25 Black-owned manufacturers and over 50 particular person merchandise from them.
Just like the earlier campaigns, shoppers can go to Google’s devoted “Black Owned-Friday” website to find and store the companies and types featured within the video.
And, as Palmer quips: “Simply search ‘Black-owned enterprise.’ You ain’t gotta be Black to do it. You might be white, brown, beige, ‘fluorescent beige.’ We [are] right here for all the colours of the rainbow!”
The marketing campaign is the fourth during which the model has remixed the time period “Black Friday” to attract consideration to companies wholly owned by Black proprietors.
“Folks know me as Keke ‘Hold a Bag’ Palmer as a result of I’m all about caring for enterprise,” Palmer mentioned in an announcement. “I really like supporting small companies and, as an entrepreneur myself, I’m notably invested within the assist of Black-owned companies. So, when Google approached me for his or her fourth annual Black-Owned Friday marketing campaign my response was, ‘100%.’”
“Procuring Black-owned is greater than at some point,” Google Model Studio vp, artistic Jonathan Johnsongriffin instructed Adweek. “We needed to create content material that might drive actual affect and that would assist Black-owned companies 100% of the time; an anthem you may take heed to any day of the 12 months.”