Ocean Out of doors has introduced the line-up of 18 professional judges are who’re looking for daring, unique concepts in its annual seek for the most effective digital out-of-home (DOOH) inventive ideas within the UK.
Now in its 14th yr within the UK, Ocean’s Digital Inventive Competitors is offered in affiliation with Marketing campaign.
Companies and creatives whose ideas elevate the bar in DOOH promoting will share a £500,000 prize fund and the prospect for his or her campaigns to be proven throughout Ocean’s a number of environments and iconic digital codecs in cities within the UK.
On the judging panel are: Ete Davies, chief working officer, Dentsu Inventive, EMEA &UK; Gemma Phillips, inventive director, Saatchi & Saatchi; Tristan Cavanagh, inventive director, 23red; Susan Liu Jones, head of expertise manufacturing & associate, BBH London; Pippa Glucklich, CEO, Electrical Glue; and Steve Hawthorne, inventive director Home 337.
Becoming a member of them are Nicole Lonsdale, chief shopper officer, Kinetic; Luke Willbourn, managing director, Talon; Pannie Hopper, head of OOH, Publicis Media UK; Paul Sambrook, international head of technique and development, rapport; and Tim Sapsford, managing director, Posterscope.
Finishing the jury are Alistair Wilson, UK sponsorship lead, Toyota; Jana Mollett, VP model and content material supervisor, Paramount+; Claire Kimber, head of creativity and innovation, OMD UK; Ailsa Buckley, managing director, Havas Media UK; Fleur Stoppani, managing director, Mindshare UK; Roy Shepherd, head of out of house UK and worldwide, Goodstuff and Phil Corridor, CEO of Ocean Out of doors UK.
The panel is chaired by Ocean Group’s head of brand name and occasions Helen Haines. As in earlier years, there are two award classes – one for manufacturers and a second for charities.
Helen Haines says: “Digital out of house continues to take a big leap ahead in fame, energy and model potential. From being a extremely efficient genuine platform, it now delivers in depth amplification throughout earned media and social channels, extending the purpose of affect far past the bodily display alone.
“This competitors is a chance to raise DOOH’s potential to prime different media, utilizing new and rising expertise and inventive methods. To assist us discover the most effective concepts, we now have gathered a few of the trade’s brightest minds who perceive how expertise, content material and immersive experiences have interaction with trendy audiences in daring, extraordinary and quick methods.”
The six chosen winners will seem on Ocean’s premium full movement DOOH platform in a number of retail, metropolis and experiential environments together with Westfield London and Westfield Stratford Metropolis, Canary Wharf and St James, Edinburgh.
The competitors additionally provides businesses and creatives the prospect to safe a slot on the worldwide DOOH icon Piccadilly Lights in London, which is operated by Ocean on behalf of Landsec.
Earlier winners have gone on to win six prestigious Cannes Lions. The winners shall be introduced at an trade awards ceremony hosted by Ocean on the immersive artwork expertise, Frameless, in London on October 11.
Ocean’s digital inventive competitors is now in its third yr throughout the Group’s different territories, together with the Nordic nations and the Netherlands.
