Juice Plus+ introduced its largest rebrand because the firm’s launch in 1993 and a renewed ambition to develop into the primary plant-based diet model within the direct promoting trade. This new model identification is designed to draw a youthful, extra various viewers with a bolder tone in its brand, images and fonts, and options packaging that might be deemed “counter-worthy.” 

The corporate is embracing “nature’s colours” in its new visible identification, with a brighter shade palette that attracts inspiration from the fruits, veggies and berries which can be necessary substances within the merchandise. New Juice Plus+ advertising supplies may even function a extra fashionable tone of voice that aligns properly with the corporate’s relaunch of its social media accounts. 

“The aggressive setting has modified so it’s time to reintroduce Juice Plus+ to the world,” mentioned Sasha Laman, Vice President of International Advertising and marketing at Juice Plus+. “We wish individuals to know we’re right here and in reality, we’ve been right here, innovating, for nearly 30 years. We’ve all the time taken benefit of the most recent developments in plant-based diet and search for methods to deliver our merchandise as near nature as potential. We wish a model that’s lovely sufficient to earn a spot in your kitchen or rest room. It’s not only a new brand, it’s an entire refresh of our visible identification. We’re so excited to encourage wholesome residing around the globe with the brand new Juice Plus+ model.”