Fluent, Inc. is a frontrunner in buyer acquisition, leveraging its direct response experience to drive engagement and energy discovery for main manufacturers. Backed by proprietary information science, Fluent drives opted-in customers to focused provides, permitting them to search out new alternatives, content material, and merchandise that improve their lives. Established in 2010, and headquartered in New York Metropolis, Fluent’s group of consultants have invested over $1 billion in media throughout its digital media portfolio to construct a world viewers obtainable by 500+ DSPs, DMPs, on-line publishers, and programmatic platforms.
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Q: Are you able to give us a high-level overview of Fluent?
A: Fluent empowers manufacturers to accumulate and retain prospects throughout the whole omnichannel advertising and marketing expertise. Our owned and operated digital media portfolio is designed to assist customers uncover related provides from the world’s main manufacturers. We seize first-party insights and leverage our proprietary information science and expertise to match customers with the appropriate provides based mostly on their wants. Companions can simply scale their buyer acquisition technique with focused campaigns assured to transform with our efficiency pricing mannequin.
Q: What are the highest methods you promote manufacturers?
A: We promote model provides through influencer partnerships, advert placements throughout our digital media portfolio, and AdFlow, our new post-transaction advert stock.
Q: What’s the whole attain of your viewers?
A: We work together with 25 million month-to-month energetic customers throughout our digital media portfolio, enabling advertisers to attach with extremely engaged audiences within the U.S., U.Ok., Canada, and Australia.
Q: Which verticals carry out the perfect with Fluent?
A: Whereas we’ve usually seen nice success in verticals like cellular gaming, subscriptions, and monetary providers, we’re additionally increasing into e-commerce and CPG (shopper packaged items).
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: We lately partnered with U.Ok.-based subscription model Shavekit to drive new trial sign-ups, decreasing CPAs by 76% and driving 5 instances the ROAS versus the main social media platform. To assist Shavekit attain its target market, we launched a performance-based marketing campaign inside our proprietary digital media portfolio. Leveraging first-party shopper insights and customized provide creatives, we generated curiosity amongst trialists with no earlier publicity to the model. Adjusting media composition and viewers segmentation to filter out decrease changing site visitors, we additionally helped the Shavekit group to scale back their zero-renewal churn price by 60%. Be taught extra right here.
Q: What’s one thing distinctive about Fluent?
A: By means of our partnership with LiveRamp, we are actually in a position to settle for and use advertisers’ first-party information to optimize marketing campaign efficiency. When manufacturers match their viewers segments to Fluent’s sturdy first-party database, they will unlock wealthy insights to reinforce their focusing on technique, drive new prospects, and re-engage lapsed customers — all in a privacy-safe approach.
Q: Any business tendencies or insights to share with manufacturers?
A: Because the economic system dips into uncertainty, manufacturers are beneath added strain to ship optimistic ROI. To assist entrepreneurs meet these calls for, Fluent created AdFlow, a instrument that allows e-commerce manufacturers to monetize their affirmation web page and drive personalization through third-party provides from main advertisers. E-commerce manufacturers can leverage AdFlow to generate extra income per transaction and earn further earnings to reinvest again into their advertising and marketing efforts.
We hope that our sector will proceed to develop, and that we’ll improve our alternatives to maximise visibility and preserve a steady and nearer contact with customers.
TUNE prospects who wish to work with Fluent can request an introduction by Join within the TUNE platform. Questions? E mail us at [email protected].
Head over to the TUNE Weblog for extra associate spotlights, or go to our web site to study Join or apply to turn out to be a TUNE associate.
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Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie presently resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
