For the month of November, we’re proud to characteristic an unimaginable powerhouse media accomplice, Penske Media. With a writer roster boasting of titles similar to Rolling Stone, Billboard, The Hollywood Reporter, and SheKnows simply to call just a few, it’s an absolute pleasure to share them with buyer and trade friends!

Q: Are you able to give us a high-level overview of Penske Media? 

A: Penske Media Company (PMC) is a number one international media and knowledge companies firm whose award-winning content material attracts a passionate viewers. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens throughout its ever-growing constellation of iconic manufacturers, which incorporates Selection, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Grime, Gold Derby and SPY.com, amongst many others. PMC’s journalists and content material creators ship day by day probably the most complete information and knowledge of their industries and areas of protection, unequaled in ambition, depth, and braveness. As well as, PMC owns a number of very important cultural occasions similar to SXSW, LA3C, and Life is Lovely.

Q: What are the highest methods you promote manufacturers? 

A: PMC options manufacturers via commerce content material similar to reward guides, in-depth product evaluations, Search engine optimisation-focused roundups, and so on. Along with the content material, we’ll leverage newsletters and social promotion to additional amplify our content material. We’ll additionally promote commerce articles on our model homepages in an effort to seize a bigger viewers.

Q: What’s the whole attain of your viewers?

A: Our whole attain is 136 million distinctive guests monthly and 292 million followers throughout digital platforms.

Q: Which verticals carry out the perfect with Penske Media? 

A: Just about all the pieces, together with: streaming; males’s and girls’s style – garments, footwear, and luxurious; client electronics; grooming; dwelling, parenting, and child; tech; and presents.

Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months? 

A: We’ve run a really profitable Amazon Prime Video marketing campaign this yr, masking unique Prime Video releases together with the unique Thursday Night time Soccer video games leading to important Prime Video and Prime Video Channel conversions. A lot of our content material has appeared in high information outcomes throughout the launch of those well timed franchises.

Q: What’s one thing distinctive about Penske Media?  

A: Penske Media has such a diversified model set that touches leisure (Selection, The Hollywood Reporter, Billboard, Rolling Stone, Indiewire), ladies’s way of life manufacturers (WWD, SheKnows, STYLECASTER), tech manufacturers (SPY.com, BGR), and extra. We create content material that touches such an unlimited array of customers hitting numerous demographics.

Q: Any trade traits or insights to share with manufacturers?  

A: Now we have seen a powerful curiosity from advertisers who need to have interaction in sponsored affiliate campaigns the place manufacturers are spending cash to unlock paid promotions in commerce content material that drive conversion versus spending their price range on conventional promoting. We anticipate curiosity in efficiency advertising and marketing campaigns to proceed to develop particularly in mild of unsure macroeconomic circumstances.

---

In the event you’re a TUNE buyer and want to work with Penske Media, go to Join in your platform and request an introduction, or e mail [email protected] for extra data. You may also request a demo right here.