Emerges As Market Chief As Privateness Modifications

Additional Speed up Shift from Third Occasion Monitoring

BOSTON — Jebbit (“the corporate”), the world’s main zero-party knowledge platform, at the moment introduced a record-breaking yr in efficiency, doubling income with sharp will increase in new buyer acquisitions, platform customers, expertise and strategic partnerships. The corporate has additionally attracted an array of recent marquee manufacturers together with: Aerie, Amerisave Mortgage, e.l.f Magnificence, L’Oreal, Fortunate Model, Lush Cosmetics, Samsonite.

“Our Jebbit experiences present clients a extra invaluable model expertise at every stage of their journey whereas capturing their pursuits and preferences so ASICS can construct trusted direct relationships.”

The success follows quite a few business altering shifts together with Google’s cookie deprecation, modifications to Apple’s iOS identifiers, a rise in international privateness laws and shoppers’ push for better transparency and management. These developments have coalesced, creating an inflection level that Jebbit’s founders predicted years in the past with a imaginative and prescient to assist advertisers gather first occasion knowledge that’s willingly and deliberately shared by a shopper (“zero-party knowledge”). The monetary markets confirmed the tectonic shift in entrepreneurs’ spending when the Monetary Instances reported “Massive tech misplaced billions due to Apple’s privateness changes¹.”

12 months Over 12 months Achievement Highlights:

$70 Million Progress Funding from Vista Fairness Companions
Over 100% income progress
300% improve in new enterprise
224% improve in energetic customers
121% improve in zero occasion knowledge attributes captured
2X improve in worker headcount

“Jebbit has develop into a vital piece of ASICS zero-party knowledge and personalization technique because the business continues to shift away from third occasion monitoring,” mentioned Jennifer Hoth, Director of International Loyalty Advertising and marketing & CRM, ASICS. “Our Jebbit experiences present clients a extra invaluable model expertise at every stage of their journey whereas capturing their pursuits and preferences so ASICS can construct trusted direct relationships.”

Product Improvements & New Launch

The corporate has additionally made important additions to its platform together with Dynamic Product Feeds, which allow manufacturers to add their merchandise recordsdata to reinforce their product match quizzes with customized suggestions from their total product catalog. Right now, the corporate additionally launched a brand new conversational expertise sort referred to as QuizBot, an business innovation that has the appear and feel of a chatbot however presents in a Q&A format just like a quiz, avoiding the irritating expertise chatbots usually present after they pose as stay chats or are open ended and ship irrelevant responses again to shoppers.

Main the cost to vary the way forward for advertising is CEO and co-founder Tom Coburn who referred to as 2021 “the pivotal yr” for the corporate. “We grew by staying centered on one objective – to assist manufacturers ship a greater private digital expertise that gives extra worth to the buyer with a purpose to drive gross sales and retain loyalty. Our interactive experiences gather invaluable knowledge that may solely be derived by asking shoppers for his or her preferences and that has constantly proved greater ROI for each consumer.”

Jebbit gives an amazing alternative to gather and use privateness secure, first-party knowledge to drive enterprise and construct loyalty. Over 100 partnerships and new integrations had been added to the platform in 2021 together with Shopify, Klaviyo, and SAP. Earlier this month the platform was launched within the Qualtrics XM Market, providing Qualtrics clients the power to seamlessly combine the zero occasion knowledge they gather utilizing Jebbit immediately into their Qualtrics XM listing for turnkey knowledge activation.

About Jebbit

Jebbit is the supplier of the world’s first zero occasion knowledge platform. The Jebbit platform permits anybody to rapidly construct stunning interactive experiences that seize zero occasion knowledge. From easy lead varieties or surveys to extra sturdy experiences like product matches and character quizzes, the Jebbit platform drives excessive engagement by offering shoppers with speedy worth in change for related details about their motivations, pursuits, and preferences. Jebbit’s shoppers, together with Shiseido Group, ASICS, Stay Nation, The Clorox Firm, the Nationwide Basketball Affiliation (NBA) and Bliss use the corporate’s platform to raised perceive their shoppers and drive income. To be taught extra go to https://www.jebbit.com or comply with us on Twitter and Linkedin.

¹Rachel Kraus, Mashable,November 1, 2021Big Tech misplaced billions due to Apple’s privateness modifications. https://mashable.com/article/big-tech-lost-10-billion-ios-apple-privacy-changes