A brand new, built-in TV marketing campaign devised by VCCP for cinch, the UK’s fastest-growing on-line automobile market, premieres tomorrow night time, Saturday 12 February, supporting the model’s sponsorship of ITV’s new expertise present ‘Starstruck’.

Overlaying sponsorship idents on each broadcast and catch up, in addition to licensing, digital and social, the work will put a distinctly cinch mark on ITV’s new Saturday night time format that can have the nation singing their hearts out.

Hosted by Olly Murs, ‘Starstruck’ will see bizarre members of the general public with an distinctive expertise, staff as much as remodel into a number of the world’s largest music icons, together with Freddie Mercury, Ariana Grande, Lionel Richie and Woman Gaga. The star-studded judging panel consists of award successful singer and actress Sheridan Smith, Queen frontman Adam Lambert, comic Jason Manford and the UK’s main soulstress and musical theatre star Beverley Knight.