ITA Airways Movie Advert By We Are Social: Love is within the Airplane Mode

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Airplane journeys typically spark small, unexpectedly romantic moments between {couples} due to one specific situation – the absence of the fixed distraction of the smartphone as soon as airplane mode is switched on.

It’s this perception which is behind ITA Airways’ Love is within the Airplane Mode Valentine’s Day marketing campaign, which suggests {couples} spend the day along with their mobiles offline, as in the event that they had been in flight.

Within the movie, we see {couples} discover time to snort in regards to the little second collectively, make plans, and revel in easy intimacies like resting a head on their companion’s shoulder. Airplane Mode turns into an area the place they’ll stay in an environment of togetherness and understanding. ‘Love is within the Airplane Mode’ coincides with the launch of a Valentine’s Day promotion, which individuals can solely entry once they put their system in Airplane Mode.