Final yr we surveyed Brandfolder prospects in addition to different Advertising and marketing and Artistic professionals to be taught extra about their expertise with Digital Asset Administration (DAM). And proper now, we’re on the brink of launch our second survey to compile new knowledge for our upcoming State of DAM Report. As we evaluate and replace our survey questions, I believed it could be an excellent time to mirror on a few of the responses from final Fall that stood out most to me .
Study extra concerning the State of DAM by studying our 2015 Report.
One of many largest take-aways stemming from our 2015 knowledge assortment? Entrepreneurs waste 62.5 hours yearly trying to find model property. A determine that doesn’t even embrace the period of time Entrepreneurs spend creating, managing, and distributing property. (It is going to be fascinating to see how this statistic modifications after we accumulate responses for our up to date report.)
One other shocking discovering: 60% of respondents stated they didn’t presently use a Digital Asset Administration platform. As the necessity for brand new and totally different content material created for a myriad of various makes use of (in-store, on a display, in your smartwatch) continues to develop exponentially, entrepreneurs who don’t implement a system for managing all of their property will shortly be left behind.
So helpful
So for those who don’t have already got a DAM platform in place, why not? There are advantages aplenty. As our previous survey respondents indicated, DAMs assist customers:
- Simply share property internally inside their group
- Simply share property externally with press and companions
- Arrange and handle all model property from a single location
- Implement model tips and preserve model consistency
- Stop responding to one-off asset requests
If these causes sound good to you, it’s as a result of they’re. DAMs are important for making certain model consistency, saving priceless time, and growing group extensive effectivity.
Know your return on funding
When you nonetheless don’t have a DAM, maybe you need assistance promoting it inside your group. We’ve a lot of nice sources, together with eBooks and Case Research that may inform you extra about Digital Asset Administration. However if you wish to perceive precisely how DAM can profit your organization, our an ROI Calculator that can enable you to just do that.
We’ve offered some baseline figures to get you began, however encourage you to replace the values so that you get a customized ROI calculation in your group.
The outcomes are divided into two sections: Looking out and Asset Achievement. Looking out offers an estimate of the variety of hours your Advertising and marketing group spends finding property. Asset Achievement offers an estimate of the variety of hours your Advertising and marketing group spends fulfilling these asset requests. To entry the calculator, simply click on on the screenshot under.
The period of time spent creating (or re-creating) property isn’t even included in our calculations; nonetheless, different analysis estimates, “it prices wherever from 10-15 occasions the worth of the unique doc to need to recreate it and roughly 6 occasions the unique worth to re-find it.” So the ROI of implementing a DAM system reaches a lot farther and consists of many extra advantages over the rudimentary baselines included in our calculation.
As you’ll see, the time and price financial savings of implementing a DAM are onerous to disregard. We’d encourage you to make the most of our ROI Calculator to know precisely how DAM can profit your group. And for those who’re all for taking part in our analysis survey for our upcoming State of DAM Report, simply subscribe to our weblog and we’ll e-mail you after we begin amassing knowledge.
