Bing Locations is an area enterprise itemizing service offered by Microsoft’s search engine, Bing. It permits companies to create a profile with their fundamental info, reminiscent of identify, deal with, cellphone quantity, web site, enterprise hours, and images in order that potential prospects can discover them simply on Bing’s search outcomes, maps, and different providers.
Bing’s search outcomes supply a map pack identical to Google’s SERP with the flexibility to zoom in and look at the companies closest to you.
Bing and Contextual AI
Whereas Bing had fairly a small market share of the search engine market (presently beneath 7%), the funding and integration of ChatGPT’s contextual AI know-how could drive much more adoption of the search engine… particularly if Google is lagging behind with an identical expertise. There’s little question in my thoughts that developments in AI are going to noticeably disrupt the search engine market.
Even with its present small market share, Bing nonetheless interprets to tens of millions of customers who might doubtlessly discover your corporation by way of Bing Locations.
Together with the brand new AI built-in, different options of Bing Locations embody:
- Verification: Bing Locations requires companies to confirm their itemizing by way of a cellphone name, electronic mail, or postcard to make sure accuracy and authenticity.
- A number of areas administration: Companies can handle a number of areas from a single dashboard, making it simpler to replace and preserve their listings.
- Critiques administration: Companies can reply to buyer evaluations, observe their scores, and enhance their repute (and visibility).
- Native search adverts: Bing Locations additionally affords native search adverts that enable companies to advertise their itemizing and attain a wider viewers.
- Integration with different Microsoft merchandise: Bing Locations integrates with different Microsoft merchandise reminiscent of Workplace 365, Home windows 10, and LinkedIn to assist companies handle their on-line presence extra successfully.
- Cell App: The Bing Locations cellular app permits enterprise homeowners to handle their listings on-the-go. With the app, companies can replace their enterprise info, add images, reply to buyer evaluations, and observe their efficiency from their cellular machine.
However the very best function that you could be not concentrate on is Bing Locations integration with Google Enterprise! You’ll be able to even synchronize the 2 platforms so that you just don’t have to handle two completely different channels.
Google Enterprise Profile Synchronization
Once you register with Bing Locations, you’re instantly delivered to a display screen that lets you merely import your Google Enterprise listings in Bing! Simply add them, replace your classes, and also you’re dwell. I did discover the classes and hierarchy was missing. For instance, there have been no classes for enterprise consultants or software program firms… sort of unusual.
Companies ought to publish on Bing Locations as a result of it may possibly assist them improve their on-line visibility and entice extra native prospects. By having a verified and full profile on Bing Locations, companies can enhance their search engine marketing (search engine optimization) and seem larger in Bing’s search outcomes for related queries.
Moreover, Bing Locations offers helpful insights and analytics to assist companies observe their efficiency and perceive their viewers higher.
