“Constructing hyperlinks is rather more tough and totally different than the way in which it was earlier than. Whereas earlier than, you possibly can simply construct hyperlinks to your website by sending a whole lot of outreach emails, now, evidently, these methods are fruitless.

That is the place visitor running a blog shines.

With visitor running a blog, you may get excessive authority hyperlinks to your weblog that improve your website’s authority.”

– Khris Steven, Proprietor, Khrisdigital

“Visitor running a blog as an search engine marketing technique is efficient solely whether it is finished proper.

To do it proper, comply with these guidelines:

• Give you informative content material that gives worth
• Don’t write a publish whose solely purpose is to redirect readers to your website (the readers will see proper via you)
• Put up on websites with content material that’s comparable or aligns along with your service/product
• Put up on authoritative websites.

Following these tenets allowed me to get pleasure from elevated site visitors.

Visitor posting on different websites will both assist or hinder your search engine marketing. It will depend on the way you do it.”

– Mark Hayes, Head of Advertising and marketing, Kintell

“Visitor running a blog continues to be an efficient search engine marketing technique, because it’s nonetheless one of many best (and most cost-effective) strategies of getting high-quality hyperlinks to your website; nevertheless, not all hyperlinks are created equal. I not too long ago obtained two visitor weblog hyperlinks to my website that met my standards (related area of interest and month-to-month natural site visitors over 1000 guests). One did nothing to my stats, the opposite elevated my complete impressions by round 80%.

The distinction?

The month-to-month natural site visitors for website two was large (a number of million guests per 30 days), with the outcomes displaying that visitor running a blog can nonetheless be price it!”

– Mark Hemming, Founder, Libra Translation

“How efficient is visitor running a blog as an search engine marketing technique? It relies upon.

You probably have a group member who will visitor publish on behalf of your model, than it’s efficient at getting new hyperlinks, new model recognition, and trickles of referral site visitors alongside the way in which; nevertheless, for those who’re a one-man group and you may’t outsource content material creation, then visitor posting shouldn’t be a viable option to enhance your search engine marketing.

It takes an excessive amount of time to first search for prospects after which create content material tailor-made to their websites and audiences. That point is best spent publishing content material in your website and going for hyperlinks that don’t require new content material from you, for instance area of interest edits, damaged hyperlink constructing, hyperlink roundups, useful resource web page hyperlink constructing.”

– Nikola Roza, Proprietor and CEO, Nikola Roza- search engine marketing for the Poor and Decided

“Visitor running a blog, when finished correctly, has its place in search engine marketing. When running a blog for one more web site, be sure it’s related to your area of interest and that the content material your offering could be helpful to their readers. There’s no profit in attempting to land as many visitor posts as attainable particularly if these web sites don’t have anything in frequent along with your services or products. The large takeaway right here is high quality over amount!”

– Todd Hooper, Founder, Prerender.io

“From the attitude of producing site visitors and backlinks to your website, I feel handbook, high-quality visitor posting is worth it.

Up to now month I’ve managed to construct (free of charge) over thirty hyperlinks from area of interest related blogs to my website. These hyperlinks are sending a gentle trickle of site visitors to my website and my Google rankings are additionally rising.

In the event you can spend the time discovering good high quality websites, to succeed in out in a win-win method and to create prime quality content material, I feel it’s a nice technique for web site and enterprise promotion.”

– Scott Jones, Proprietor, Pupster Ardour

“We have now discovered visitor posting to undoubtedly be among the best practices to enhance our search engine marketing and it kinds a big a part of our search engine marketing technique for 2020. A Moz survey discovered hyperlink constructing to be the primary native rating issue that influenced larger search rankings.

The easiest way to construct hyperlinks? Visitor posting.

Many search optimizers argue that search engine marketing has develop into more and more tough through the years and we definitely agree with that assertion. Google’s frequent modifications akin to Panda, Penguin and Hummingbird make it tougher with every replace. Visitor posting has constantly been ‘white-hat’ strategy to bettering search engine marketing and we see it as frequently being tactic nicely past 2020.”

– Chris Sheward, Founder and CEO, Repuzen

“When it’s finished accurately, visitor running a blog is a really efficient option to positively impression your search engine marketing. It has modified drastically during the last variety of years, however it will possibly nonetheless be finished in a approach that can assist your web site’s search engine marketing.

I’d suggest on the lookout for alternatives to alternate visitor posts with different like-minded individuals, and you will see a ton of nice alternatives that might result in different collaborations. Do it organically and discover actual alternatives and visitor posting generally is a large optimistic on your web site’s search engine marketing.”

– Donny Gamble, Founder, Retirement Investments

“Visitor running a blog is totally price it for your small business for those who do it proper. Do it first for the publicity and credibility you’ll construct by displaying up on the blogs of different authority figures in your area of interest. search engine marketing and backlinking are nice bonuses. Select the place you visitor weblog correctly as who you affiliate with on this approach may, after all, negatively have an effect on your small business.”

– Eric Sachs, CEO, Sachs Advertising and marketing Group

“Visitor running a blog is efficient if finished accurately. Make certain to examine the area authority of the positioning previous to posting, as decrease DA websites is not going to end in high quality backlinking. Moreover. be sure the backlinks a web site gives to its visitor posts are comply with relatively than no comply with. Doing the analysis prior ensures your efforts impression your search engine marketing.”

– Ben Aston, Founder, The Digital Venture Supervisor

“Visitor running a blog was and to some extent continues to be a viable advertising and marketing technique. The issue is that it’s been abused a lot as a tactic that it’s much less efficient than it was. “

– Samuel Hurley, Co-founder, NOVOS

“Visitor posting stays as helpful as ever earlier than, even rising in recognition and repeatedly showcasing new methods to harness its energy.

Establishing your self as an knowledgeable via visitor posting on high-traffic websites is an revolutionary option to develop belief with prospects, one factor that isn’t at all times so simply attained. And with the backlink that you simply obtain from the publish, additionally, you will see your website rating larger and better on the major search engines. It truly is that easy.”

– Chris Gadek, Head of Progress & Advertising and marketing, AdQuick

“I’d say that there may be worth in visitor running a blog as long as you do it in the suitable approach and for the suitable causes. In case you are merely throwing out low-quality content material to as many websites as will settle for it you then most likely received’t see an excessive amount of from it and it’s possible you’ll even trigger your self some backlink issues sooner or later; nevertheless, in case you are genuinely offering high-value content material to websites which have an viewers that genuinely advantages out of your content material than I feel that can work in your favor in the long term.”

– Adam Jackson, Digital Advertising and marketing Supervisor, Large Leap

“Visitor running a blog is totally a technique that you need to be pursuing. Simply this yr, a visitor running a blog marketing campaign we did, helped 6 of our key phrases soar to the primary web page. We even have a number of purchasers that we hyperlink construct for and visitor running a blog is on the prime of that record. One in all them has seen a 300% improve in search site visitors over the course of 9 months with nothing finished exterior of onsite and offsite content material creation efforts.”

– Sean Dudayev, Founder, Brawl Bros. Co.

“Posting visitor blogs on different websites will help or damage your search engine marketing technique. Make certain the inbound backlinks you’re creating are on credible websites that relate to your small business or trade. If not, Google may even see these as spam as a result of they’re unrelated and it will possibly really damage your hyperlink juice and search engine outcomes. General, visitor posting can nonetheless be an efficient search engine marketing technique.”

– Nathan Claire, Proprietor, Shopping for Jax Houses

No, Visitor Running a blog IS NOT an Efficient search engine marketing Technique

“Based mostly on the newest information and hypothesis, visitor running a blog for search engine marketing profit could also be useless. That doesn’t fear me, as I’ve at all times suggested my purchasers to be cautious of the tail wagging the canine relating to search engine marketing. Any short-term features from gray hat search engine marketing techniques, which might embody visitor running a blog, not often justifies the hassle. As an alternative, we suggest formalizing partnerships with trade web sites, blogs, and publications to develop into a daily contributor with a byline. An extended-term partnership advantages everybody, and mitigates any potential draw back from an search engine marketing perspective, because the content material is genuine, as is the connection.”

– Kent Lewis, Founder and President, Anvil

“If finished sparingly and there’s a pure match with the visitor weblog viewers then it’s OK however as a major search engine marketing backlink method, I’d advise to keep away from visitor running a blog. The reason is, Google is nicely conscious of it as a backlink method and, in line with stories within the likes of Search Engine Journal from February of this yr, has been cracking down with handbook penalties in place. It’s been overly abused by many SEOs to the purpose the place its seen as a man-made hyperlink scheme.

– Alistair Dodds, Co-Founder and Advertising and marketing Director, Ever Growing Circles

“Visitor running a blog has restricted effectiveness as an search engine marketing technique. In June 2020, Google’s John Mueller acknowledged that Google has been devaluing visitor publish hyperlinks for the previous a number of years. Google believes that visitor publish hyperlinks are unnatural for the reason that article author basically locations them on the positioning. Methods like damaged hyperlink constructing, HARO, and unlinked mentions are extra cost- and time-effective, and extra more likely to end in search engine marketing advantages than visitor posting is.”

– Axel DeAngelis, Founder, NameBounce

This publish was initially revealed on July 24, 2020 and up to date on February 8, 2023.