“Innovate or die.” It’s one of many core rules we deliver to our shopper providers at Schifino Lee, and one which guides many different methods our company works. This consists of our internship program that all year long offers aspiring promoting professionals the chance to realize expertise with the newest improvements and greatest practices we offer to shoppers. It additionally consists of a chance for us to study from the subsequent technology and keep on high of the newest improvements with the Gen Z crowd, whether or not it’s the latest fads on TikTok, the good new sequence on Netflix, or the subsequent breakout artists on iTunes. It’s innovation sharing that’s a win-win for interns and for us.
This summer time, we continued our program with three interns: Mia Blumenthal, strategic communications and media analytics main, Elon College; Bailly Grey, promoting main, College of Florida; and Kat Rodriguez, media and communications main, Florida State College. On this submit, they replicate on their experiences within the questions and solutions under. We invite you are taking a learn to find extra concerning the spirit of innovation that guides our company. And if you happen to or somebody you realize can be involved in an internship with us, we invite you to use on our Work With Us webpage beneath Internship Alternatives. We promise your time with us will likely be modern.
Cause you had been involved in an internship at an advert company this summer time?
Kat: As an incoming junior this yr, I’ll be going totally into my main, communications. Earlier than I begin these courses, I wished to raised perceive the trade I aspire to be part of after I end faculty. I additionally know that communications may be broad and supply many several types of job alternatives, so I assumed it will be helpful to immerse myself in an promoting company this summer time to raised perceive the various providers and shoppers of an company. Plus, I at present plan to work for an company like Schifino Lee after faculty, so the chance to intern right here aligned completely for my future profession targets.
Bailly: Since I’m pursuing a bachelor’s diploma in promoting with a specialty in promoting company work, I made a decision interning at an advert company can be the very best first step for me. What particularly attracted me to an advert company surroundings and Schifino Lee was the chance to overtly collaborate with folks from all components of the company and contribute in plenty of methods. In my internship right here this summer time, this included every thing from serving to full a analysis report, measuring and researching social media analytics for media shopping for, and taking pictures and enhancing movies. I discovered a lot via these initiatives and felt that my assist really mattered.
Mia: I wished to study from an skilled group of pros in a close-knit, collaborative company surroundings the place I might have the chance to realize direct hands-on expertise. I additionally was impressed by Schifino Lee’s historical past as a Tampa company with deep roots within the space and a seamless dedication to serve companies and the group in my hometown.
Single most rewarding accomplishment in your internship this summer time?
Bailly: It was extraordinarily rewarding to see my precise work printed in information articles and posted on our social media platforms. One mission particularly that stands out is my work for my shopper The Henry, a brand new purpose-built personal scholar residence that’s opening this summer time. I used to be accountable for going on-site and capturing its lovely exterior, which is highlighted by a just-completed public art work known as DOTS, a sculpture that spans the primary 5 flooring of the brand new 23-floor constructing with a 45-foot-tall by 113-foot-wide design. I attempted to seize not solely all the colourful colours of the artwork but in addition the a number of angles at which the sunshine hit the artwork work, to get its full impact within the pictures. It was such a tremendous expertise to be proven later that my pictures had been despatched to tons of of reports media shops and printed in a number of articles!
Mia: My most rewarding mission was an orange juice analysis report I accomplished for one shopper. This report utilized among the analysis, evaluation, and planning expertise I discovered at college and immediately correlated to real-world work that was introduced to a shopper. I actually felt I had utilized my faculty schooling and had achieved work with a goal.
Kat: It wasn’t one mission precisely, however determining the right way to do issues I didn’t know the right way to do or didn’t even know existed earlier than beginning them. I’m largely pleased with myself for getting out of my consolation zone and permitting myself to be challenged and study quite a bit.
Recommendation would you give different promoting majors simply starting an internship?
Bailly: It’s a lot simpler to take your first plunge into the skilled world than you could assume. If you happen to make it your precedence to get to know the opposite interns and professionals within the workplace and do your greatest to assimilate your self into the corporate’s tradition, you’ll really feel like you slot in very quickly. Additionally, remember you study every thing by trial and error. Failure is just not one thing to run and conceal from, however one thing you need to use to study from. You oftentimes gained’t get one thing utterly proper the primary time, and because of this an internship is made so that you can study and develop from. Ideally, you need to use it to find the very best match for you and your profession path.
Kat: Have an open thoughts, and attempt to be a sponge. It’s OK to be assured in a few of your skills, however it’s extra vital to comprehend there’s quite a bit to study and to be affected person and open-minded in mastering new issues.
Mia: At all times say sure! The extra alternatives you settle for with an open thoughts, the extra you’ll study and develop.
Favourite half about working at Schifino Lee this summer time?
Mia: The collaboration and camaraderie! Everyone seems to be working towards the identical targets and having enjoyable doing it. One in every of my greatest experiences was having the ability to sit in on a full shopper assembly the place I might watch the collaboration happen and even be inspired to hitch in it. The conferences had been positively the place I discovered probably the most and loved the experiences of interactions with the employees.
Kat: Getting out of the workplace and seeing our work come to life. For instance, going to Alessi Meals, one in every of our shoppers, and seeing how a industrial is made was superb, particularly since I additionally was in a position to attempt among the scrumptious meals being ready through the shoot! One other favourite second was getting a tour of The Henry, one other shopper, which is a brand new purpose-built scholar residence opening in downtown Tampa this summer time. I used to be in a position to see all of the analysis, planning, and content material creation we labored on come to life, and I used to be in a position to meet our shopper contacts nose to nose, which was extraordinarily rewarding and memorable.
Bailly: I beloved it that the opposite interns and I had been inspired to work in particular person within the workplace. Not many different internships had been providing that chance this summer time, and I discovered it to be an actual benefit in giving me true advert company expertise. I beloved how open and welcoming everybody within the workplace was and the way prepared they had been to incorporate us in conferences, manufacturing shoots, and collaborations on work the place they might really use our assist with their initiatives. Working at Schifino Lee gave me a chance this summer time to not solely work side-by-side with seasoned professionals within the trade, however to create work I may be pleased with for years to return.
If you happen to or somebody you realize can be involved in an internship with us, we invite you to use on our Work With Us webpage beneath Internship Alternatives.
