Extra customers are getting extra time to movie their Reels clips, with Instagram increasing its take a look at of 90-second Reels to extra customers.

As you possibly can see on this instance, posted by Jonah Manzano (and shared by Matt Navarra), some customers at the moment are seeing the choice to create Reels of as much as a minute and a half lengthy, supplying you with an additional 30 seconds on prime of the present 60-second restrict.

Instagram first started testing longer Reels in February, with numerous customers seeing the choice seem within the app ever since. We requested Instagram if this replace is being rolled out to all customers, and so they instructed us that, at current, that is solely in testing, with no official plan for a broader enlargement simply but.

Instagram’s presently within the strategy of re-aligning its video choices across the Reels format, with Instagram chief Adam Mosseri noting again in December that:

“We’re going to double-down on our give attention to video and consolidate all of our video codecs round Reels”

Instagram retired its IGTV model again in October, when it introduced the broader merger of its video providings, and with this, it is smart for the platform to additionally make Reels longer, in an effort to higher combine its numerous video choices right into a singular content material stream.

Value additionally noting that in its newest earnings name, Meta reported that Reels now makes up greater than 20% of the overall time that individuals spend on Instagram, underlining the recognition of the format – despite the fact that its a direct copy of TikTok.

The following step, then, will probably be to scale back the size of all video uploads (customers are nonetheless capable of add video clips as much as an hour lengthy via the put up composer), which is able to convey every little thing into higher alignment, in an effort to facilitate the following stage of Instagram’s content material shift.

Which can seemingly be this:

Value noting, too, that Instagram eliminated its in-stream video advert placements choice earlier this month, which additionally aligns with this broader push in direction of making video content material extra compact, and translating all of its content material right into a full-screen, immersive, TikTok-like feed, shifting into line with rising recurring behaviors.

Instagram hasn’t shared any data about this subsequent stage, however that looks as if the logical conclusion, which will probably be a giant change for the app, although one which makes lots of sense.

Longer Reels is one other step on this, and whereas it’s not being made out there to everybody simply but, it’s progressively being expanded to extra customers over time.