Seeing is not simply believing. Seeing is shopping for, too–which is why visuals matter in 93% of the instances when individuals purchase one thing.

With out visible content material, manufacturers received’t have a narrative to inform

Analysis apart, visible content material issues to our prospects. Particularly for our B2C shoppers, we’ve seen an upsurge in influencer advertising methods that depend on inventive platforms equivalent to YouTube, Instagram, and Pinterest to share visible content material with their communities. That’s as a result of customers, and influencers, choose visible content material.

Now not the Wild West: Instagram regulates influencer advertising

Up till lately, a few of these inventive platforms, together with Instagram, felt just like the Wild West when it got here to regulating sponsorships, influencer advertising, and content material sharing. Nonetheless, resulting from cases of influencer-marketing-gone-terribly-wrong, Instagram began to crack down on people who had been diminishing the worth of the platform for customers, manufacturers, and in the end, influencers themselves.

With elevated rules, Instagram has since shut down the overwhelming majority of those offending networks. To keep away from the issue of “dodgy third celebration apps”, Instagram restricted third-party entry to its API, together with shutting down firms like Flipboard. Given this vast crackdown, leveraging visible content material and influencer advertising is not so lower and dry.

How Traackr will enhance worth for Instagram customers

Traackr’s relationship-focused strategy to influencer advertising has at all times been aligned to Instagram’s imaginative and prescient to create a greater expertise for instagrammers. Instagram goals to extend worth for its customers, driving visitors to its website within the course of. Influencers and types alike deliver extra genuine and significant content material to the platform.

That’s why we at Traackr have moved in direction of content material visualization, which appears to be like and feels just like the methods customers devour content material. We’re proud to announce our Visible Influencer Content material Stream (VICS), an enhancement that simplifies the best way our customers gather and handle visible content material throughout inventive platforms. Made attainable by our partnership with Instagram, we’ve expanded our entry to Instagram knowledge to extend the general worth of our platform.

For some, working with Instagram contains complexities. However for this reason we’ve prioritized our partnership with Instagram… as a result of visible content material is what issues to our prospects most.

Keep tuned for extra to come back on visible content material in influencer advertising.