Navigating the Way forward for AdTech in Korea: Insights with Sungkwon, Korea Gross sales Director at VDO.AI

Studying Time: 3 minutes

South Korea is a quickly rising market, and one trade that has seen important progress in recent times is the promoting and advertising sector. To realize perception into the state of AdTech in Korea and the challenges confronted by the trade, we had the pleasure of sitting down with a seasoned gross sales director Sungkwon Cheon who has intensive expertise within the AdTech house.

On this unique interview, we delve into his journey within the trade, his ideas on the present state of AdTech in South Korea, and his predictions for the way forward for digital promoting within the nation.

Along with your expertise within the AdTech trade, how have you ever seen it evolve over time and the way has that formed your strategy at VDO.AI?

“Wanting again over the previous decade, there have been important adjustments within the adtech trade, and the tempo of those adjustments has been remarkably quick, with none comparable benchmark.

Whereas technological developments have been a driving pressure behind these adjustments, I consider it’s human expectations which have risen at an extremely fast and excessive degree, surpassing the tempo of technological progress. In an effort to meet the expectations of consumers and sustain with the quickly growing calls for, corporations like VDO.AI are constantly evolving.“

What has been your most vital studying in these 15+ years of labor expertise?

“Regardless of how nice a product is, if one fails to know and grasp the scenario of the particular person making the acquisition, it turns into troublesome to shut the deal. In different phrases, the flexibility to know and empathize with the scenario is essential. This potential results in the event of trusting relationships, which finally yield optimistic outcomes. I consider in and have skilled that firsthand.“

How do you steadiness the wants of your stakeholders, similar to prospects, workers, and shareholders, and what methods have been profitable in reaching that steadiness?

“As talked about earlier, understanding the scenario and having a excessive degree of comprehension are vital. Particularly within the early levels of a working relationship, I consider that growing listening time quite than talking time enormously help in understanding the scenario.
Nonetheless, listening alone is just not sufficient. It’s essential to observe up with strategic actions and successfully summarize the scenario for higher communication with stakeholders. In abstract, the method entails listening attentively, summarizing, sharing, and discussing opinions on the following steps.“

Might you give us a fast replace on what is occurring in AdTech in Korea proper now and what options VDO.AI is providing to satisfy the present wants of the market?

“As of 2023, the adtech market in Korea has exceeded 60% and is quickly rising. Many opinions counsel that inside the subsequent three years, the digital promoting market will surpass 80%. Nonetheless, when it comes to variety, there are nonetheless shortcomings. Whereas there’s an abundance of digital promoting of comparable varieties, there’s a lack of differentiated and engaging codecs just like the merchandise supplied by VDO.AI. Subsequently, I firmly consider that VDO.AI‘s distinctive digital promoting codecs will proceed to evolve and obtain important progress.“

About Sungkow

Mr. Cheon Sung-kwon has amassed numerous experiences within the promoting trade for over 18 years, having labored with each advertisers and companies. Specifically, over the previous decade, he has intently witnessed the fast evolution of promoting and advertising, staying well-versed within the newest promoting and advertising developments via steady marketing campaign planning and execution. He possesses precious experiences that allow him to know the views of each advertisers and companies, together with their intentions and responses.