Paramount stunned the TV business late final 12 months when it introduced it’d skip its decades-long upfront week occasion at Carnegie Corridor.

Rather than the occasion, advert gross sales chief John Halley stated the corporate would host a sequence of “high-impact, intimate gatherings” in April for its main company companions and shoppers.

Now, Paramount’s upfront dinners are lastly upon us, and the corporate gave Adweek an unique look inside.

For the occasions, that are going down over two weeks on the finish of April, the corporate reworked Chelsea Manufacturing unit in New York to showcase its “Fashionable is Paramount” model positioning.

Launched in March, the “Fashionable is Paramount” commerce marketing campaign focuses on the corporate’s means to create standard content material throughout its portfolio of manufacturers and multiplatform belongings.

Upon arrival, the corporate famous that visitors would see the constructing’s façade capturing Paramount’s branding earlier than coming into an immersive exhibit area that includes iconic awards, props and costumes from throughout the corporate’s portfolio. Video screens will even showcase the memorabilia in motion.

Among the many artifacts, visitors can see The Value is Proper Wheel, BET Awards, Nickelodeon Children’ Selection Awards (KCAs), GRAMMY Awards and Tony Awards. And the corporate even has the NFL’s Lombardi Trophy on show, as CBS will broadcast the Tremendous Bowl in 2024.

Attendees may also see Kevin Costner’s saddle and lasso from Yellowstone and Tom Cruise’s helmet and bomber jacket from High Gun: Maverick.

In a single show, the corporate showcases costumes that includes Star Trek via the years, with the characters Jean-Luc Picard, Christopher Pike and Michael Burnham all represented.